Mayd in Chyna

Stand: Y30
  • Dresses
  • Menswear - Classic
  • Menswear - Designer
  • Shirts & blouses
  • Suits & tailoring
  • South America
  • Asia
  • Europe
  • Australia
  • Middle East
  • North America
  • Africa
  • Conscious

 

OUR ETHOS

We want people to know that we are a social and environmental fashion venture that wants to push the apparel production envelope into the realm of social and environmental responsibility without compromising high fashion esthetics.  We want them to know that we will do this by integrating our values into each and every one of our pieces to demonstrate that powerful and positive change can happen through business.

We want to leave people with our message that this collection is not just a fashion statement but that it is a vehicle to put us on the road to quantifiable change…to change the way companies do business and to change citizen involvement so that there is a collective activism to make things better.  We want them to help us to put pressure on and demand from businesses so that businesses must align their mandates to genuinely serve not only their interests but the interests of people and planet. 

Our brand is differentiated from other fashion brands because our fashion label was designed to be a catalyst for change and not just a fashion statement.  In the design of this label our first priority was to create apparel that would produce the least amount of damage to all its surroundings and yet provide the good feeling and beauty that we all seek in a fashion piece.  This focus propelled us into looking for the best possible sustainable fabric, the best and least damaging processes, and designs and colours that would last a lifetime so that our pieces would not become disposable fashion and contribute to the inexcusable excessive mass production of clothing and rampant consumerism that exists today.  Additionally, we are further differentiated because there is not a brand out there that can make claim to all of the following criteria: 100% vegan, slow fashion, use only 100% USDA organic pima cotton and naturally coloured cotton, uses sustainable, ethical and organic production processes (GOTS certified/Oekotex certified/Blue Sign certified) from our fibre to our notions; 100% sourced and manufactured in the USA; a personally chosen and developed supply chain.

Lastly, our core sentiments are ethics, endurance, elegance, timeless quality, and fashion rebellion.  We believe these are a perfect fit with  the slow fashion movement concept which advocates that fashion should be finely crafted, have styling and design that can transcend fashion trends, should last a long long time, (perhaps even a lifetime) and that it should consider its impact on all.  Of course these sentiments also impact many other related areas such as minimizing consumerism, paying living wages, respecting human dignity, animal welfare, protecting global environmental health and conscious living, which to me are areas that must always be considered in every decision we make.

Address

Canada

Website

http://www.maydinchyna.com

Contact Exhibitor


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Mayd in Chyna exports to:
  • Africa
  • Asia
  • Australia
  • Europe
  • Middle East
  • North America
  • South America
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