Pure London Fashion Brands

Eddels Shoes

Eddels Footwear, a shoe manufacturer and marketer, situated in Pietermaritzburg,
South Africa, has a history stretching back over 100 years. The founder of Eddels
Shoes, Charles Eddels started in the shoe business as a retail boot and shoe
store in 1904. The company became a PLC in 1913 and was formally constituted
as Eddels Shoes in 1948. Eddels produces over 5000 pairs of men’s and lady’s
footwear per day under the following brands: John Drake, QC and Riccardo, along
with house branded merchandise for various chain stores around the country. All
shoes are hand finished and only top-quality leathers and PU’s are used. When
John Comley took over the business in 2000, he introduced a business model that
would harmonise processes and steer the company on a course to prosperity to
become one of the most stable, predictable and profitable sectors in the South
African economy. With strong brands, unique response capabilities and constant
innovation it will provide service superior to that of competitors and become the
cornerstone supplier to its customers.
The strategies that have been successful at Eddels include investment in quality
driven people to develop multiskilling, incentive schemes and improving overall


South Africa


Contact Exhibitor

Contact Exhibitor

  • Eddels Shoes

    31 Aug 2020 Ian Carroll
  • Eddels Shoes

    31 Aug 2020 Eddels
  • Eddels Shoes

    31 Aug 2020 Ian Carroll
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