Stand: B86
  • Trousers & leggings
  • Europe
  • Coats & jackets
  • Dresses
  • Shirts & blouses
  • Tops & t-shirts
  • Ready to wear womenswear
  • Not New

Habits was established in Cape Town thirty two years ago by Jenny le Roux. Having seen a gap between chain store and couture, Jenny opened the store offering ready-to-wear women's clothing. The iconic Habits label has won numerous awards and the brand regularly shows at Cape Town Fashion Week. Habits launched South Africa's first online fashion store www.habits.co.za, which has won Best Online Retailer of Year.

One of their best-selling ranges is their Travel Collection which will showcased at Pure London in February 2019.  This range is locally made by their own factory in Cape Town.



South Africa



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Habits exports to:
  • Europe
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