Pure London Fashion Brands

Julia Di Lorenzo

Hall: Ground Level Stand: H52

A sustainable yet innovative Canadian clothing brand, allowing women to have a refined feeling of freedom with touch of fun. She believes in creating excellence in far out style plus function. The manufacturing and production is clean cut therefore handmade artisan style based in Italy. All fabric will be sourced ethically from suppliers around the world.

We thrive to minimize a negative environment in today’s fashion world. Embracing consumers globally with the power of high quality fabric and handmade production. While doing so, promoting durable and timeless products is the beginning of a sustainable fashion industry.




P.S.  All designs are high quality for the understanding of supporting ~ anti fast fashion ~ thus creating an alternative to help improve global awareness. Canadian born but Italian made


Viale Monte Nero



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  • The 80's Casual Glam Tshirt come in different colours and also two tones and perfect style for a simple night at the pub bar. 

  • Super soft faux fur, cardi-coat from Julia Di Lorenzo featuring a oversized comfy hoodie, two front large pockets with recycled thindown to keep your hands extra warm.  

  • Retro 80's Metallic Turtleneck 

    New wave era inspired womens turtleneck that's naturally stretchy with a smooth feeling on the skin. Designed for a comfortable affect, long sleeves with seams that finish at the knuckles. Your timeless essential that can be worn layered or not layered. Tuck yours into a great pair of tailored pants, jeans or flowy skirt.

    Available Colours: Black, Maize, Deadly Pink, Electric Blue and Panna 


  •  A minimal-yet-bold plaid with a 80's style retro feel. These sweaters are composed of thin bands which cross over evenly throughout, resulting in a sequence of small squares. Made in Italy ribbed elastic collar, cuffs and hem to keep the cold out and the warmth in. This basic plaid with just two colours, making it an easier option to be dressed up or down.


  • PHASE 1 COLLECTION Warning!! This coat is extra soft with inside Italian silk lining finish. Our “Quarter Moon” coat comes with an edge attitude with a touch of classic style. Designed for a relaxed drape style and flow, it has a cozy collar that flips up to protect the neck. Slip yours on over anything you plan to wear that day. Casual and Warm.

  • Phase 1 Collection Isabelle Retro Mohair Plaid Coat Retro 70’s early 80’s inspired innovative and modern sustainable womens winter coat, windproof and naturally breathable. Isabelle is designed for maximum warmth in the city with RECYCLED NATURAL DOWN , interior/exterior pockets with a removable oversized down hoodie. A true winter chic essential for the city lifestyle for all women. -The Canadian Designer loves olskool anything plaid. Style yours with skinny pants or leggings.
  • We wish everyone a happy, safe and far out New Years 🌓

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