Kapoeta By Ambica Brand Profile14 May 2019 Kapoeta by Ambica
Kapoeta by Ambica is a luxury collection of handmade feather & silver jewellery, beaded suede garments & accessories and Boho-chic apparel. Founded in 2010 as an African eco-fashion brand, Ambica supports ethical and sustainable sourcing, production and design.
Inspired by her travels through Spain, Morocco and India, Ambica discovered a dynamic fusion of culture and fashion where colours and dimensions came to life in unique and surprising ways.
Feather fashion sprang to life and today she sources her feathers, beads and leather from local Kenyan entrepreneurs with a vision for supporting local communities.
Ambica works closely with the fly-tying community in Kenya where she collects the off cuts and recycles the feathers into her creations. Her designs are personally hand crafted into unique and eccentric collections that never cease to captivate the imagination nor peak your curiosity. All materials are ethically sourced from local entrepreneurs and individuals with the aim of empowering and supporting the local community and environment.
The name Kapoeta (pronounced ‘Ka-po-eh-tah’) comes from South Sudan, a place that conveys mystical and magical elements. It is a reflection of Ambica’s work that embodies a sense of free spirited nature that transcends borders.
Her source of creative inspiration is drawn from traditional tribal cultures including the Samburu and Dinka people, Native Americans and Gypsy Indians who practice the age-old culture of adorning with feathers, silver, beads and decorative apparel. Kapoeta by Ambica captures this fascinating, rich global history that is shared across cultures and continents and reinterpreted into modern fashion.
Ambica’s signature earrings, ear cuffs and collars are picking up momentum in the fashion world and have been featured in various Kenyan fashion shows and International print publications. That momentum has translated into an organic expansion of creative energy and design, integrating new techniques and materials into the brand.
In 2014, she completed an intensive silversmithing course at Ruth Prowse School of Art in Cape Town and brought life to silver bird skulls, silver sand dollars and traditional Miao earrings. In 2018, Ambica expanded the brand and merged Yolanda McIntyre's designs with her jewellery. The new collection features bespoke suede garments that are intricately beaded using traditional Maasai beads and techniques. Each piece is uniquely designed, paying close attention to detail and experimenting with colours and patterns.
The new collection also features boho-chic apparel, which is synonymous with a boho lifestyle, with ethereally light Indian printed fabrics and flowy cuts. All creations resonate deeply with Kapoeta by Ambica’s values and ethos, and continue telling the story of this unique brand.