In Conversation with Dr Carolyn Mair: Decoding Consumer Behaviour & the Psychology of Fashion

Join renowned Cognitive Psychologist and Fashion Business Consultant Dr Carolyn Mair for an engaging talk as she delves into the captivating realm of consumer behaviour within the fashion industry. Bringing her extensive research in psychology and fashion to the forefront, Carolyn will shed light on the subconscious factors that drive our fashion preferences, exploring how emotions, self-perception, and societal influences intertwine to shape our unique personal styles. With her wealth of knowledge, Carolyn will also share valuable insights into how understanding these psychological aspects can transform the way fashion brands approach their marketing strategies and design processes. 

Accompanying Dr Mair, Fashion Journalist & Lecturer Olivia Pinnock, will contribute her expertise and together, they will examine the evolving landscape of consumer behaviour in the digital age. Through their dynamic conversation, they will also explore the psychological impact of fashion influencers, online shopping, and the rise of sustainable fashion, discussing how these trends are shaping the industry's future.