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What you’ll find at Pure

Pure London offers inspiration through three key sectors: Womenswear, Accessories & Footwear and the newly introduced Pure Jewels.

Each sector is home to the most sought-after styles and trends in their respective categories, with sustainability at the core of all three.

Scroll down to discover more…

Exhibit at Pure 2022



Expect to find a selection of effortlessly elegant daytime, evening, resort and occasion wear collections alongside cutting-edge urban styles and exciting contemporary-casual designs. Discover the essentials for every modern woman’s wardrobe and explore new opportunities through emerging designers.


Accessories & Footwear

An eclectic edit of premium British and international footwear brands and accessories by new designers and established brands. Find everything from leather goods, premium accessories, classic jewellery, reimagined trainers and essential footwear.


Pure Jewels

NEW destination for fine jewellery designers and watches, components and loose gems. Our events regularly welcome top UK jewellery retailers, press and influencers who come to us for product inspiration and to source new collections for the seasons ahead - so we thought, why not give them more?

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