You are the future

Pure London is a fashion trade event which invites students to visit from 11:30am on Tuesday 18 July 2023 only. If you’d like to watch the iconic Pure London Catwalk (and we encourage you to), you’re invited to attend at 12 noon on the day.


As Pure London is a B2B event only, we would like to make you aware of the following:  

  • There is no retail available onsite.
  • Pure London is a professional environment, please don’t ask for gifts/freebies.
  • Pure London is an order writing event so if you see our exhibitors speaking with potential customers, please return to their stand later and do not interrupt them.  
  • It’s important that if a buyer approaches you whilst you are speaking to an exhibitor quickly allow the exhibitor to look after the buyer by excusing yourself.
  • As a business event, we always expect professional behaviour from students / influencers / attendees. You’re the future so please remain professional throughout.
  • Please make sure you walk around in groups of no more than 2 or 3. 
  • Networking is key! Please do not presume that you’re welcome to take flyers/gifts from stands without speaking to the exhibitor first.
  • Please introduce yourself when approaching an exhibitor so that the exhibitor is aware of who you are and what you do.

You are the future of fashion, so please do enjoy the show on Tuesday 18 July. If you have any questions, please do contact us on