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Find out which collections our editor is loving ahead of Fashion Together. 

Marie Oakes shares her top tips for mental, physical and emotional wellbeing to help you see success post-pandemic. 

Editor of Drapers, Kirsty McGrergor unpacks the current state of retail and the road ahead. 

Dame Zandra Rhodes, Kate Thornton, Patrick McDowell, Lauren Bravo and many more confirmed

Pure London has launched Pure Match, an intelligent matchmaking platform designed to optimise the customer journey before, during and after the seasonal show.

To celebrate the upcoming new year and to usher in the new decade, Pure London will unveil a new era for the show on 9th- 11th February 2020 at Olympia London.

Get involved in this season's edition of Pure Origin and discover a world of fashion under one central London roof., 

The Club at Pure is designed to bring key buyers together with our exhibitors, facilitating meetings and order writing to add even more value to the show. To find out more, I spoke with our Buyers Acq ...

What actually is sustainable fashion? We've broken it down into a few key points to help you make sense of this broad category.   

With the Pure SS20 almost upon us, it’s time to meet a few of the womenswear brands who’ll be joining us at the show this season…

Pure London prides itself on being a future-facing show and our catwalks and content programmes are nothing if not forward thinking.

When it comes to design, colour is so key – but why? Ahead of her appearance at Pure London AW19/20, I sat down with Abigail Bruce, Marketing Director at Pantone, to find out more about Pantone’s colo ...

The AW19/20 edition of the Pure London Purely Pure lookbook.

With a new season, comes new collections and the scene for the upcoming Jacket Required and Pure London shows has been set perfectly. This weekend (5th – 7th January), London Fashion Week Men’s showca ...

When Pure London made the conscious choice of introducing the new Gen Z sector it left a few of us wondering, so off the back of WGSN’s White Paper on Gen Z, I thought I’d unpack it and explain it, on ...

As Pure Origin continues to grow from strength to strength, it’s our key partners such as ASBCI and Sedex that ensure we constantly bring you the most up-to-date industry information. For February 201 ...

Whilst Taiwan might be known for its buzzing city life and incredible natural scenery, it’s also one of the leading manufacturing countries for synthesized materials used for athleisure wear. Pure Ori ...

Visual merchandising can be tricky even for the most experienced retailer. As a store owner you want to show off all your best pieces, but how do you find the right mix? Read the interview with Luxury ...

With the increase in private label collections, impact of Brexit, the growth in sustainability and innovative materials and practices, and following a huge amount of market research we realised that w ...

Although it is true that the winter season is usually less glamorous than the summer season, it must be admit...

Essentially, the retailer’s needs echo those of the consumer. At the trade shows, buyers will always be seeking...