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Pure London is the UK’s leading fashion trade show.

Pure London is a Festival of Fashion, offering a haven of inspiration, never-before-seen collections, mind-opening seminars and key trend information.

Catering to all of your buying needs, Pure London features a carefully curated line up of women’s, men’s and children’s fashion, including footwear, accessories and ethical collections.
 

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Content 365

Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under

Power of One

Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under

OUR SECTORS

Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under
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  • Trade shows are always good because you never know when you’re going to find those little undiscovered gems which is something I’m quite passionate about.
    Anthony Kitterman
    ASOS, attended SS20
  • Trade shows are always good because you never know when you’re going to find those little undiscovered gems which is something I’m quite passionate about.
    Shirley Lloyd
    ASP

PURE
WOMAN

PURE WOMAN

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PURE
MAN

PURE MAN

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PURE
BUBBLE

PURE BUBBLE

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FOOTWEAR & ACCESSORIES

FOOTWEAR & ACCESSORIES

Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under one roof and provides a gateway between the UK and the rest of the world.
CONSCIOUS

CONSCIOUS

Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under one roof and provides a gateway between the UK and the rest of the world.
ATHLEISURE

ATHLEISURE

Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under one roof and provides a gateway between the UK and the rest of the world.

BEHIND THE BRANDS

A visit to Pure London puts you in touch with hundreds of fashion brands and their latest collections.

But if you’re as curious as we were, you’ll want to hear some of their fascinating stories too.

POPUP

POPUP

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POPUP

POPUP

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POPUP

POPUP

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