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Pure London is the UK’s leading fashion trade show.

Pure London is a Festival of Fashion, offering a haven of inspiration, never-before-seen collections, mind-opening seminars and key trend information.

Catering to all of your buying needs, Pure London features a carefully curated line up of women’s, men’s and children’s fashion, including footwear, accessories and ethical collections.

APPLY FOR A STAND

Content 365

Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under

Power of One

Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under

OUR SECTORS

Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under

Trade shows are always good because you never know when you’re going to find those little undiscovered gems which is something I’m quite passionate about.
Anthony Kitterman
ASOS, attended SS20
Trade shows are always good because you never know when you’re going to find those little undiscovered gems which is something I’m quite passionate about.
Shirley Lloyd
ASP

PURE
WOMAN

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APPLY FOR A STAND

PURE
MAN

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APPLY FOR A STAND

PURE
BUBBLE

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APPLY FOR A STAND

FOOTWEAR & ACCESSORIES

Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under one roof and provides a gateway between the UK and the rest of the world.

CONSCIOUS

Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under one roof and provides a gateway between the UK and the rest of the world.

ATHLEISURE

Together with our sourcing show Pure Origin, Pure London connects the entire fashion supply chain under one roof and provides a gateway between the UK and the rest of the world.

BEHIND THE BRANDS

A visit to Pure London puts you in touch with hundreds of fashion brands and their latest collections.

But if you’re as curious as we were, you’ll want to hear some of their fascinating stories too.

Subpage Design (please do not delete)

Pure London is the UK’s leading fashion trade show.

Content 365

Power of One

OUR SECTORS

PURE
WOMAN

PURE
MAN

PURE
BUBBLE

FOOTWEAR & ACCESSORIES

CONSCIOUS

ATHLEISURE

BEHIND THE BRANDS

13,000

17,000

8

Sponsors and Partners

ASBCI

Attire

Boutique

Conscious Fashion Campaign

Common Objectives

Drapers

NAJ

Jewellery Outlook

Event Guides

Fibre2Fashion

Fashion Jobs

Fashion Network

iHKiB

Uzbekistan Textile Expo

TheIndustry

Fashion Square

Fashion United

Subpage Design (please do not delete)

Pure London is the UK’s leading fashion trade show.

Content 365

Power of One

OUR SECTORS

PURE WOMAN

PURE MAN

PURE BUBBLE

FOOTWEAR & ACCESSORIES

CONSCIOUS

ATHLEISURE

BEHIND THE BRANDS

POPUP

POPUP

POPUP

13,000

17,000

8

Newsletter Signup

Sponsors and Partners

ASBCI

Attire

Boutique

Conscious Fashion Campaign

Common Objectives

Drapers

NAJ

Jewellery Outlook

Event Guides

Fibre2Fashion

Fashion Jobs

Fashion Network

iHKiB

Uzbekistan Textile Expo

TheIndustry

Fashion Square

Fashion United

PURE
WOMAN

PURE
MAN

PURE
BUBBLE