Pure London x JATC is the most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.
Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
A diverse selection of streetwear, gender fluid and tech infused pieces.
From fine jewellery to statement pieces, find your hidden gems here.
UK's largest womenswear collection, with the most wanted pieces.
Leading the way in addressing environmental and social impact.
SHOES & ACCESSORIES
Featuring men’s and women’s must-have shoes and accessories for every occasion.
A zone all about brands who bring both men and womenswear together.
Menswear is returning; bringing formal, smart, sport, and heritage collections.
BEAUTY & LIFESTYLE
Lifestyle and Beauty collections are a natural extension for fashion buyers.
Start your sustainability journey
We've launched The Independent Fashion Retailers Sustainability Toolkit to help both buyers and exhibitors on their journey to becoming more sustainable. Visit Pure London x JATC and download yours for free!
Founder of PAVEMENT, Janna Walker, joined Pure London x JATC for an insightful Q&A about her interactive retail store on Sunday 11 February 2024. In case you missed it, here are some of the highlights ...
The inaugural Pure London x JATC, the London festival of fashion, closed on a high following three highly productive days combining trend-led fashion, inspiring and educational content, global network ...
The opening day of the inaugural Pure London x JATC show, the London festival of fashion, welcomed hundreds of retailers from across the UK and internationally including ASOS, Lark London, Jarrolds, P ...