Festival of fashion

Pure London x JATC is the most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.


Inspiring & Diverse

Who we are

Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.


Your Global Catalogue

At Pure London X JATC, you can explore brands at the forefront of the fashion industry from all over the world. 

View Exhibitors

Buy across 8 fashion destinations

Start your sustainability journey

We've launched The Independent Fashion Retailers Sustainability Toolkit to help both buyers and exhibitors on their journey to becoming more sustainable.  Visit Pure London x JATC and download yours for free!

Download your FREE toolkit

The latest Inside Fashion

  • London: the home of menswear

    14 Sep 2017 Melissa Wheeler
    Ever since the ‘boyfriend jean’ and the ‘boyfriend blazer’ entered fashion’s lexicon, menswear has been flexing its muscles.
  • “Buy Well, Choose Well; Make it Last”

    12 Jul 2017 Melissa Wheeler
    It can be hard to stay in sync with the pace of life. High gear living has been substituted with high standards...
  • Retail is a risky business, particularly in the current economic climate. When I became editor of Attire Accessories...

Inside Fashion

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