• Pure London X JATC | 11-13 Feb 2023 | Olympia London
  • Pure London X JATC | 11-13 Feb 2023 | Olympia London

Your Global Platform

Exhibit at Pure London x JATC and be a part of the fashion event of the season


  • “We couldn't have chosen a better place to start our journey“
    We are Evelin

Who we are

Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.


Our Mission…

is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Register interest

Inspiring & Diverse

Speaks up for Sustainability


Buy across 6 fashion destinations

Start your sustainability journey

We've launched The Independent Fashion Retailers Sustainability Toolkit to help both buyers and exhibitors on their journey to becoming more sustainable.  Visit Pure London x JATC and download yours for free!

Download your FREE toolkit

The latest Inside Fashion

  • Roberta Bindi, editor-in-charge of Collezioni Accessori and Collezioni Bambini and co-editor of New(s)tyle Collezioni Donna/Accessori/Trends, leads us into the labyrinthine world of accessories for th ...
  • 60 seconds with Eliana Dominelli Milano

    07 Dec 2017 Pure London
    Read our 60 second interview with Eliana Dominelli to hear about her most memorable fashion moment, her favourite British designer and the 3 words she'd use to describe what London means to her...
  • 60 seconds with Unisono

    07 Dec 2017 Pure London
    Read where Tomasz from Unisono finds inspiration for their collection...

Inside Fashion

Partners and Sponsors