“We couldn't have chosen a better place to start our journey“
We are Evelin
Who we are
Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.
UK's largest womenswear collection, with the most wanted pieces
Sustainable
Leading the way in addressing environmental and social impact
POP
A diverse selection of streetwear, gender fluid and tech infused pieces
Jewellery
From fine jewellery to statement pieces, find your hidden gems here
Accessories
No outfit is complete without the essential fashion accessory piece.
Shoes
Step this way to discover Pure London’s stylish shoe selection.
Start your sustainability journey
We've launched The Independent Fashion Retailers Sustainability Toolkit to help both buyers and exhibitors on their journey to becoming more sustainable. Visit Pure London x JATC and download yours for free!