• Pure London X JATC | 11-13 Feb 2023 | Olympia London
  • Pure London X JATC | 11-13 Feb 2023 | Olympia London

Your Global Platform

Exhibit at Pure London x JATC and be a part of the fashion event of the season

APPLY FOR A STAND
 

  • “We couldn't have chosen a better place to start our journey“
    We are Evelin

Who we are

Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

REGISTER INTEREST

Our Mission…

is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Register interest

Inspiring & Diverse

Speaks up for Sustainability

Trend-Led

Buy across 6 fashion destinations

Start your sustainability journey

We've launched The Independent Fashion Retailers Sustainability Toolkit to help both buyers and exhibitors on their journey to becoming more sustainable.  Visit Pure London x JATC and download yours for free!

Download your FREE toolkit

The latest Inside Fashion

Loading
  • We spoke with George Davies, the renowned retail legend and the mastermind behind GWD, ahead of Pure London, where he will be our keynote speaker. With a career spanning over five decades, George Davi ...
  • In just two weeks’ time the next edition of Pure London, the UK’s largest Festival of Fashion, will take over the iconic Olympia London.
  • Pure London, the UK’s largest Festival of Fashion, has partnered with the Romanian Contemporary Jewellery Association (FRDVA) to showcase 24 Romanian fashion, footwear and jewellery brands including B ...

Inside Fashion

Partners and Sponsors