- GET YOUR FREE TICKET TO PURE LONDON
- 16-18 JULY 2023 | OLYMPIA LONDON
Visit Pure London!
Join us for the UK's largest festival of fashion. See up-and-coming trends in person, place orders and connect with international brands and designers.
Who we are
Pure London is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.
Our mission is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunity.
Start your sustainability journey
We've launched The Independent Fashion Retailers Sustainability Toolkit to help both buyers and exhibitors on their journey to becoming more sustainable.
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