- GET YOUR FREE TICKET TO PURE LONDON
- 16-18 JULY 2023 | OLYMPIA LONDON
Buy across 6 fashion destinations
Womenswear
Pure London is home to the UK’s largest womenswear collection. Discover our edit of this season’s most wanted pieces.
Sustainable
A destination for sustainable brands and designers leading the way in addressing their environmental and social impact.
POP
Inspired by pop culture, POP offers a diverse selection of streetwear, gender fluid collections, vintage labels and tech infused pieces.
Jewellery
From fine jewellery to statement fashion pieces, this is the destination to find hidden gems that will WOW your customers.
Accessories
No outfit is complete without the essential fashion accessory piece.
Shoes
Step this way to discover Pure London’s stylish shoe selection.
The latest Inside Fashion
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Opening day of Pure London, the UK’s leading fashion buying show, welcomed a host of buyers from across the UK including John Lewis, Gerrards, ASOS, White Feather, Evalucia, Chattertons, Iris, EQ Woma ... -
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Pure London, the UK’s leading fashion buying show, ended this afternoon following three days of showcases from international fashion brands trend-led, inspiring, and educational content. -
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Rachel Sheila Kan is a Sustainable Fashion Consultant and Founder of Circular Earth, that supports businesses to embrace circularity and move forward in their sustainability journey. In her live semin ...