• 16-18 JULY 2023 | OLYMPIA LONDON

Visit Pure London!

Join us for the UK's largest festival of fashion. See up-and-coming trends in person, place orders and connect with international brands and designers.

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Who we are

Pure London is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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Buy across 6 fashion destinations

Empowering change

Our mission is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunity.

Why visit?

Retailers who attend

Start your sustainability journey

We've launched The Independent Fashion Retailers Sustainability Toolkit to help both buyers and exhibitors on their journey to becoming more sustainable. 

Download your FREE toolkit

The latest Inside Fashion

  • Opening day of Pure London, the UK’s leading fashion buying show, welcomed a host of buyers from across the UK including John Lewis, Gerrards, ASOS, White Feather, Evalucia, Chattertons, Iris, EQ Woma ...
  • Pure London, the UK’s leading fashion buying show, ended this afternoon following three days of showcases from international fashion brands trend-led, inspiring, and educational content.
  • Rachel Sheila Kan is a Sustainable Fashion Consultant and Founder of Circular Earth, that supports businesses to embrace circularity and move forward in their sustainability journey. In her live semin ...

Inside Fashion