• Pure London X JATC | 11-13 Feb 2023 | Olympia London
  • Pure London X JATC | 11-13 Feb 2023 | Olympia London

Your Global Platform

Exhibit at Pure London x JATC and be a part of the fashion event of the season

APPLY FOR A STAND
 

  • “We couldn't have chosen a better place to start our journey“
    We are Evelin

Who we are

Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

REGISTER INTEREST

Our Mission…

is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Register interest

Inspiring & Diverse

Speaks up for Sustainability

Trend-Led

Buy across 6 fashion destinations

Womenswear

UK's largest womenswear collection, with the most wanted pieces

Sustainable

Leading the way in addressing environmental and social impact

POP

A diverse selection of streetwear, gender fluid and tech infused pieces

Jewellery

From fine jewellery to statement pieces, find your hidden gems here

Accessories

No outfit is complete without the essential fashion accessory piece.

Shoes

Step this way to discover Pure London’s stylish shoe selection.

Start your sustainability journey

We've launched The Independent Fashion Retailers Sustainability Toolkit to help both buyers and exhibitors on their journey to becoming more sustainable.  Visit Pure London x JATC and download yours for free!

Download your FREE toolkit

The latest Inside Fashion

Loading
  • PURE LONDON TO SHOWCASE SENSATIONAL LINE-UP OF RESORT WEAR BRANDS

    PURE LONDON TO SHOWCASE SENSATIONAL LINE-UP OF RESORT WEAR BRANDS

    11 May 2023
    The UK’s largest festival of fashion Pure London has revealed a sensational line-up of resort wear brands who will be showcasing their latest collections
    Read More
  • PURE LONDON INTRODUCES POP DESTINATION FOR JULY 23

    PURE LONDON INTRODUCES POP DESTINATION FOR JULY 23

    09 May 2023
    Pure London returns to Olympia London on the 16th – 18th July 2023 and will see the launch of a new destination POP which joins the existing Sustainable, Womenswear, Shoes, Accessories and Jewellery d ...
    Read More
  • PURE LONDON REVEALS COMPELLING LINE-UP

    PURE LONDON REVEALS COMPELLING LINE-UP

    09 May 2023
    Pure London, the UK’s largest festival of fashion, taking place from the 16th-18th July 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Womenswear, A ...
    Read More

Inside Fashion

Partners and Sponsors

Loading

 

Search