What’s On
Pure London is so much more than just a trade show
Discover all that Pure London has to offer. We pride ourselves on offering unmatched free content. From our trend focused catwalk to our incredible expert talks, not only is Pure London THE fashion buying destination, but a place to network and learn about key industry issues and topics. Pure London has the largest Womenswear offering in the UK and the largest offering of international brands. With this vast offering as well as our onsite trend partner and new sustainability initiatives, Pure London is truly building for the future of fashion.
Pure London is back for 2023, returning with 9 key buying destinations all under one roof. Whether you’re looking for the finishing touches, or a whole new collection for your store, you’ll find it here at Pure London.
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Pure London is a place to learn, to network and to get together
Ready-to-wear
Get ready to discover Ready-to-Wear. An edit of this season’s most-wanted pieces to suit every occasion.
Premium
Find high-quality, high-end pieces that stand out at Pure London’s Premium destination.
Gen-z
Think young, edgy and fun. Gen-Z is the place for of-the-minute looks from exciting new designers.
Pure body
From on-trend athleisure to sportswear and lingerie, Pure Body covers all things intimate.
Accessories
An outfit isn’t complete without accessories... so here’s where you’ll find the perfect finishing touch.
Shoes
Step this way to discover Pure London’s stylish shoe selection.
Purely sustainable
A dedicated destination for sustainable brands and ethical designers with a story to tell.
Pure edge
Diversify your next collection and embrace inclusivity with Pure Edge.
Pure jewel
Uncover hidden gems at Pure Jewel as we showcase fine jewellery and statement pieces.
Largest UK Womenswear and International Brand Offering
9 key buying destinations for you to buy from the best in the industry under one roof. And with exhibitors from all over the world you can discover international collections in the fashion capital.
Discover On Site Trend Advice
Offering you a unique opportunity to uncover the colours and styles your customers will want. Paris-based Promostyl has advised global businesses and brands with trend book fashion, brand strategy, and collection development
Start Your Sustainability Journey
Explore Pure London’s new Purely Sustainable buying destination to take the hassle out of finding truly sustainable brands. Browse the collections and get free expert advice on introducing sustainability into your business.
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