What’s On
Discover ALL that Pure London has to offer this season. From the iconic catwalk to incredible expert talks, to trend forecasts and our new sustainability initiatives, Pure London is building the future of fashion.
The UK's largest womenswear collection and international brand offering
6 key buying destinations for you to buy from the best in the industry under one roof. And with exhibitors from all over the world you can discover international collections in the fashion capital.
Free trend advice
Pure London offers a unique opportunity to uncover the colours and styles your customers want to see. We offer key advice and inspiration through our unmissable catwalk shows and expert talks. With inspiration at every turn, it is a brilliant way to discover trends for coming seasons, before many of your competitors.
Empowering Change
Start your journey towards a sustainable future with our FREE Sustainability Toolkit. An invaluable resource, providing a step-by-step guide with tangible and practical information on everything from reducing carbon footprint and energy consumption to sustainable packaging. All to help you embrace sustainability in your business.
The Independent Fashion Retailer Sustainability Toolkit
Start your journey to a sustainable future. Your helping hand to starting your sustainability journey. With nearly 14,000 independent fashion retailers in the UK, the Toolkit has been created as an invaluable resource, providing a step-by-step guide with tangible and practical information on everything from reducing carbon footprint and energy consumption to sustainable packaging. All to help you embrace sustainability in your business.
Ready-to-wear
Get ready to discover Ready-to-Wear. An edit of this season’s most-wanted pieces to suit every occasion.
Premium
Find high-quality, high-end pieces that stand out at Pure London’s Premium destination.
Gen-z
Think young, edgy and fun. Gen-Z is the place for of-the-minute looks from exciting new designers.
Pure body
From on-trend athleisure to sportswear and lingerie, Pure Body covers all things intimate.
Accessories
An outfit isn’t complete without accessories... so here’s where you’ll find the perfect finishing touch.
Shoes
Step this way to discover Pure London’s stylish shoe selection.
Purely sustainable
A dedicated destination for sustainable brands and ethical designers with a story to tell.
Pure edge
Diversify your next collection and embrace inclusivity with Pure Edge.
Pure jewel
Uncover hidden gems at Pure Jewel as we showcase fine jewellery and statement pieces.
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