What’s On

Discover ALL that Pure London has to offer this season. From the iconic catwalk to incredible expert talks, to trend forecasts and our new sustainability initiatives, Pure London is building the future of fashion.

FREE TICKET

THE BUYING EVENT OF THE SEASON

The UK's largest womenswear collection and international brand offering

6 key buying destinations for you to buy from the best in the industry under one roof. And with exhibitors from all over the world you can discover international collections in the fashion capital.

See who’s exhibiting

Free trend advice

Pure London offers a unique opportunity to uncover the colours and styles your customers want to see. We offer key advice and inspiration through our unmissable catwalk shows and expert talks. With inspiration at every turn, it is a brilliant way to discover trends for coming seasons, before many of your competitors.

Find out more

Empowering Change

Start your journey towards a sustainable future with our FREE Sustainability Toolkit. An invaluable resource, providing a step-by-step guide with tangible and practical information on everything from reducing carbon footprint and energy consumption to sustainable packaging. All to help you embrace sustainability in your business.

Download your FREE toolkit

The Independent Fashion Retailer Sustainability Toolkit

Start your journey to a sustainable future. Your helping hand to starting your sustainability journey. With nearly 14,000 independent fashion retailers in the UK, the Toolkit has been created as an invaluable resource, providing a step-by-step guide with tangible and practical information on everything from reducing carbon footprint and energy consumption to sustainable packaging. All to help you embrace sustainability in your business.

Download your FREE toolkit

Partners and Sponsors