What’s On

Pure London is so much more than just a trade show



Discover all that Pure London has to offer. We pride ourselves on offering unmatched free content. From our trend focused catwalk to our incredible expert talks, not only is Pure London THE fashion buying destination, but a place to network and learn about key industry issues and topics. Pure London has the largest Womenswear offering in the UK and the largest offering of international brands. With this vast offering as well as our onsite trend partner and new sustainability initiatives, Pure London is truly building for the future of fashion.

  • Pure London
  • 12-14 February
  • Olympia London


Pure London is back for 2023, returning with 9 key buying destinations all under one roof. Whether you’re looking for the finishing touches, or a whole new collection for your store, you’ll find it here at Pure London.

  • Pure London is a place to learn, to network and to get together
    Gloria Sandrucci
    Event Director

Largest UK Womenswear and International Brand Offering

9 key buying destinations for you to buy from the best in the industry under one roof. And with exhibitors from all over the world you can discover international collections in the fashion capital.

See who’s exhibiting

Discover On Site Trend Advice

Offering you a unique opportunity to uncover the colours and styles your customers will want. Paris-based Promostyl has advised global businesses and brands with trend book fashion, brand strategy, and collection development

Find out more

Start Your Sustainability Journey

Explore Pure London’s new Purely Sustainable buying destination to take the hassle out of finding truly sustainable brands. Browse the collections and get free expert advice on introducing sustainability into your business. 

Discover what’s in store