22-24 July 2018
Olympia London

What's on at Pure London

The Pure London SS19 show is just around the corner and new things are happening all the time; from exciting seminar sessions to keynote speakers and special performances, it’s a show you don’t want to miss. 

Expect to be inspired and educated this July as we focus on sustainability, innovation and equip you with everything you could possibly need for your business to succeed – all under one central London roof.

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Keynote exclusive: Maya Jama

Maya Jama Pure London Keynote

When & Where? Sunday 22nd July, 15:20 - 15:50, Main Stage.

Maya Jama is best known for her TV and radio roles.

Having joined the BBC Radio1 family only last year, Maya has recently been announced as their solo presenter for Fridays’ popular Breakfast Show and again on Saturdays’ primetime slot.

For her keynote delivery at Pure London, Maya will be joined by Antonia O’Brien in a Q&A session where she will address fashion, diversity and everything in between.

Find out more

Keynote exclusive: Caryn Franklin

When & Where? Monday 23rd July, 15.20-15.50, Main Stage.

Caryn Franklin MBE, former fashion editor and co-editor of i-D Magazine and prime-time BBC TV presenter, is a multi-platform broadcaster, fashion and identity commentator and activist. 

In 37 years of practice Caryn has explored the politics of image and self-esteem through commercial, educational and activist positions. Projects have involved international design names and everyday users of fashion as well as refugees in battle zones, workers in free-trade-zone slums, mental health and body image experts, MP's and Government.

Find out more

Caryn Franklin

Show highlights

Three days jam-packed with exclusive content

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Main Stage
    • Trends
    Main Stage
    Pure London catwalk featuring the latest WGSN trends for SS19
    • Sustainability
    • Business Solutions
    Main Stage
    Giving a new generation of conscious consumers fresh and compelling reasons to invest – emotionally and financially – in your brand
    • Trends
    Main Stage
    Learn how to style with Antonia O'Brien
    • Trends
    Main Stage
    Pure London catwalk featuring the latest WGSN trends for SS19
    • Trends
    Main Stage
    Interview with Maya Jama
    • Trends
    Main Stage
    Pure London catwalk featuring the latest WGSN trends for SS19
Future Stage
    • Sustainability
    Future Stage
    The demand for ethical fashion is on the rise. But what does this really mean?
    • Business Solutions
    Future Stage
    Learn how fashion retailers like ASOS and Harvey Nichols are revolutionising their online shops with tech-savvy techniques
    • Trends
    Future Stage
    The Future Stage will showcase trends from new and emerging talent
    • Marketing
    Future Stage
    Stand out in the generation of Social Media
    • Trends
    Future Stage
    Learn the steps to launching your own label
    • Trends
    Future Stage
    The Future Stage will showcase trends from new and emerging talent
    • Sustainability
    • Business Solutions
    Future Stage
    Find out how you could create a brand that lasts.
    • Business Solutions
    Future Stage
    Find out how to ensure you are top of a fashion buyer's list
The Origin Stage
    • Sustainability
    The Origin Stage
    Explore new textiles for sustainable fashion
    • Business Solutions
    The Origin Stage
    Learn how to build trust and improve communication
    • Sustainability
    The Origin Stage
    With an industry considering how we change linear thinking into a circular system we challenge brands and designers to turn the design process back to front. By focusing design on sustainable raw material choices and differentiating these from non-sustainable, regenerative or recyclable fibres, we explore how garment design can become more aspirational, considered and circular.
    • Innovation
    The Origin Stage
    Learn about state of the art techniques employed for shaping on an industrial scale
    • Innovation
    The Origin Stage
    The talk will focus on the intersection of digital fabrication and design
    • Business Solutions
    The Origin Stage
    Marks & Spencer’s commissioned global base and precious metals experts, AnchorCert Analytical (Assay Office Birmingham’s consumer product safety laboratory), to create a unique testing methodology that would reduce the risk of allergic reactions caused by metal. The result is DermaKindTM; a revolutionary testing methodology, proven to reduce the risks of ACD caused by metal and now applied across all Marks & Spencer’s women’s SkinKindTM jewellery ranges.
Main Stage
    • Trends
    Main Stage
    Pure London catwalk featuring the latest WGSN trends for SS19
    • Sustainability
    Main Stage
    The sustainble fashion industry keeps growing
    • Trends
    Main Stage
    Pure London catwalk featuring the latest WGSN trends for SS19
    • Trends
    Main Stage
    Learn about the importance of colour
    • Business Solutions
    Main Stage
    How will fashion look post-brexit?
    • Trends
    Main Stage
    Pure London catwalk featuring the latest WGSN trends for SS19
Future Stage
    • Innovation
    Future Stage
    Find out about Smart Data and Blockchain technology for fashion
    • Marketing
    Future Stage
    What does it take to be a brand that’s both current and ready for the future?
    • Trends
    Future Stage
    The Future Stage will showcase trends from new and emerging talent
    • Business Solutions
    Future Stage
    This panel will examine the change agents reshaping fashion for the future
    • Sustainability
    • Business Solutions
    Future Stage
    Hear the panel explore the complexity of supply chains within the fashion industry
    • Trends
    Future Stage
    The Future Stage will showcase trends from new and emerging talent
    • Sustainability
    • Business Solutions
    Future Stage
    A talk about the origin of uhurufashion.com.
Main Stage
    • Sustainability
    Main Stage
    Panel discussion facilitated by Hilary Alexander
    • Trends
    Main Stage
    Pure London catwalk featuring the latest WGSN trends for SS19
    • Trends
    Main Stage
    WGSN's experts will share perspectives on trends for SS19
    • Innovation
    Main Stage
    How tech has become the way to do fashion
    • Trends
    Main Stage
    Pure London catwalk featuring the latest WGSN trends for SS19
    • Business Solutions
    Main Stage
    In this short presentation, you'll discover the 6 steps to start an online fashion business with little technical knowledge required. From building the online store yourself to marketing it effectively through social media and influencer marketing, it's time to take advantage of the online opportunity.
Future Stage
    • Business Solutions
    Future Stage
    Helping socially minded businesses succeed at running crowdfunding campaigns
    • Business Solutions
    Future Stage
    How to increase business and stay competitive on the High Street
    • Trends
    Future Stage
    The Future Stage will showcase trends from new and emerging talent
    • Business Solutions
    Future Stage
    From start-up to success
    • Sustainability
    Future Stage
    Tom Cridland is a sustainable fashion designer who will share the story of his eponymous 30 Year Collection
    • Trends
    Future Stage
    The Future Stage will showcase trends from new and emerging talent
The Origin Stage
    • Innovation
    The Origin Stage
    Recycling and upcycling, ways to make fashion sustainable
    • Innovation
    The Origin Stage
    This talk will showcase innovative textile opportunities for designers
    • Sustainability
    The Origin Stage
    The denim industry is changing, here's how
    • Sustainability
    • Business Solutions
    The Origin Stage
    Learn about the UN's Sustainable Development Goals and how you can incorporate these into your business strategy

Seminar programme

700+ brands from all over the world

The Power of One

Through the launch of our campaign the Power of One, Pure London sets to drive small individual yet powerful steps towards a sustainable future, doing so by giving others the power to speak up and to focus on long term changes in the fashion industry.

Browse the latest news

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  • Keynote exclusive: Maya Jama

    18 Jul 2018 Pure London

    Having joined the BBC Radio1 family only last year, Maya has recently been announced as their solo presenter for Fridays’ popular Breakfast Show and again on Saturdays’ primetime slot.

    For her keynote delivery at Pure London, Maya will be joined by Antonia O’Brien in a Q&A session where she will address fashion, diversity and everything in between.

  • Turkish Collections SS19

    17 Jul 2018 Pure London

    Bringing the newest products straight from Istanbul, view this exclusive preview of the latest collections from the Turkish brands showcasing at Pure London SS19. Browse the lookbook and find new favourites.

  • In conversation with Common Objective

    13 Jul 2018 Nelly Gergi
    Earlier this year, Pure London launched Pure Conscious together with Common Objective, and we have since then worked together to drive the conscious and sustainable thinking forward. I took the opportunity to speak to Qiulae Wong, the Head of Marketing to find out more about what they do. Read the full interview here.
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