10-12 February 2019
Olympia London

Pure London SS19 Highlights

The Pure London SS19 show was without a doubt our best show to date. From the perfect mix of speakers including Maya Jama and Caryn Franklin, to mind-opening panel discussions and talks about sustainability and the future of fashion.

But that’s not all, our inspirational and buzzing catwalks brought to an exciting surprise as Graduate Fashion Week joined this season, bringing us reimagined designs and futuristic shapes. 

The Power Of One campaign invited to textile printing sessions by I Dress Myself and Common Objective hosted surgeries, giving their expertise on how everyone can become just a little bit more ethical, from production to thinking.

AW19/20 registration

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700+ brands exhibited at Pure London SS19

Browse the latest news

  • Introducing Farrar Studios

    20 Jul 2018 Thea Speechley

    With the Pure Origin show just around the corner, I took the opportunity to find out more about our UK based exhibitor, Farrar Studios. Read the full interview here.

  • Keynote exclusive: Maya Jama

    18 Jul 2018 Pure London

    Having joined the BBC Radio1 family only last year, Maya has recently been announced as their solo presenter for Fridays’ popular Breakfast Show and again on Saturdays’ primetime slot.

    For her keynote delivery at Pure London, Maya will be joined by Antonia O’Brien in a Q&A session where she will address fashion, diversity and everything in between.

  • Turkish Collections SS19

    17 Jul 2018 Pure London

    Bringing the newest products straight from Istanbul, view this exclusive preview of the latest collections from the Turkish brands showcasing at Pure London SS19. Browse the lookbook and find new favourites.

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