Pure London SS20 – Editor’s highlights: day two

As always, Monday at Pure London was our busiest day on the show floor, and the content line-up proved why.

Our 8 famous catwalk sessions once again returned to the halls of Olympia London, bringing the trends you need to see to all three of our stages.

Keynote number two took to the Main Stage on Monday as Brigitte Stepputtis, Head of Couture at London-legend Vivienne Westwood, discussed Westwood’s global presence and the brand’s journey towards a sustainable future with Common Objective’s Tamsin Lejeune.

On the Future Stage, we embraced the industry of tomorrow. Monday on the Future Stage saw us learn more about the business of buying, hear about the latest in fashion technology, get the lowdown from the industry’s key influencers and discover how to toe the fine line between trend-led fashions and eco-friendly styles.

Not to be outdone, Pure Origin took us on a sustainability journey, discussing everything from wool recycling to optimising your ethical supply chain and much more.

Catwalk Pure London

Don't miss

Brigitte Stepputtis

Keynote: In conversation with Brigitte Stepputtis

Monday 22nd July, 15:20 – 15:50

Main Stage

Jamie Windust

Let’s talk: identity in fashion

Monday 22nd July, 12:45 – 13:15

Future Stage


How to create the most ethical supply chain your business can achieve

Monday 22nd July, 11:30 – 12:00

Origin Stage



Sunday is over and Monday’s done and dusted. Check out what happened on the last day of the Festival of Fashion.

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