As always, Monday at Pure London was our busiest day on the show floor, and the content line-up proved why.
Our 8 famous catwalk sessions once again returned to the halls of Olympia London, bringing the trends you need to see to all three of our stages.
Keynote number two took to the Main Stage on Monday as Brigitte Stepputtis, Head of Couture at London-legend Vivienne Westwood, discussed Westwood’s global presence and the brand’s journey towards a sustainable future with Common Objective’s Tamsin Lejeune.
On the Future Stage, we embraced the industry of tomorrow. Monday on the Future Stage saw us learn more about the business of buying, hear about the latest in fashion technology, get the lowdown from the industry’s key influencers and discover how to toe the fine line between trend-led fashions and eco-friendly styles.
Not to be outdone, Pure Origin took us on a sustainability journey, discussing everything from wool recycling to optimising your ethical supply chain and much more.