Why exhibit at Pure London
Join the Festival of Fashion
Pure London is the UK’s leading fashion trade show. Held twice a year at the iconic Olympia London, Pure London is the perfect platform for emerging brands and leading labels alike to connect with the buyers and retailers that are most important to them.
Leading the way for each fashion buying season, Pure London is the trade show destination for retailers looking to expand their product offering, discover their next bestseller and stay one step ahead of the game. Be one of the brands buyers are looking for at Pure London.
Woman at Pure London
From occasionwear to athleisure and ready-to-wear to Gen Z, Woman at Pure London offers a comprehensive selection for every modern woman’s wardrobe.
Man at Pure London
London is the true spiritual home of men’s fashion and Man at Pure London proves it. Providing styles fit for the modern gentleman, find the perfect fit for your brand in our menswear sector.
Reasons to exhibit
London is one of the world’s fashion capitals. Meet buyers from leading retailers around the globe, right here in the centre of the fashion world.
As the UK’s leading fashion trade show, Pure London is the perfect platform to get your brand and collections out there.
Hosted alongside Pure Origin, Pure London allows you to connect with designers, buyers, suppliers, manufacturers and more – all under one central London roof.
Who will you meet at Pure London?
Buyers and industry professionals attend Pure London each and every season from key household names to small, independent boutiques. Each season, we welcome key retailers through the doors of Olympia London, helping you to get your brand in front of the buyers that matter most to you. Some of the names you can expect to see at Pure London include:
Visitors from over 50
countries worldwide attend Pure London
of our visitors are online Retailers
of our visitors are independent retailers
of our visitors are international
of our visitors have purchasing influence or responsibility
of our visitors are from the UK
Make your investment go further
We want our exhibitors to get as much as possible out of each Pure London edition. To give your ROI a boost, we offer two-season booking. Book now for both Pure London SS20 and Pure London AW20/21 to promote your presence at the show all year round and lock down your stand space at a fixed rate.
Brands already booked for 2019 include: Join Clothes, Pia Rossini, Priess Ettema Ning AG, Tilley & Grace, Rebecca Joseph, Thought, Vilagallo and The Shirt Company.