Why exhibit at Pure London

Why exhibit at Pure London

17,000 visitors 

500 Exhibitors

7 Sectors

Join the Festival of Fashion

Pure London is the UK’s leading fashion trade show. Held twice a year at the iconic Olympia London, Pure London is the perfect platform for emerging brands and leading labels alike to connect with the buyers and retailers that are most important to them.

Leading the way for each fashion buying season, Pure London is the trade show destination for retailers looking to expand their product offering, discover their next bestseller and stay one step ahead of the game. Be one of the brands buyers are looking for at Pure London.

Apply for a stand

The UK's leading trade show

Whatever your brand, there’s a place for you at the UK’s leading fashion trade show. Woman at Pure London, Man at Pure London and Bubble at Pure host a diverse range of brands, with leading names exhibiting alongside household favourites. Discover more about each of our market leading sectors and find your place in our carefully curated show.

Woman at Pure London

Woman at Pure London

From occasionwear to athleisure and ready-to-wear to Gen Z, Woman at Pure London offers a comprehensive selection for every modern woman’s wardrobe.

Learn more about Woman at Pure London

Man at Pure London

Man at Pure London

London is the true spiritual home of men’s fashion and Man at Pure London proves it. Providing styles fit for the modern gentleman, find the perfect fit for your brand in our menswear sector

Learn more about Man at Pure London

Footwear & Accessories

Footwear & Accessories

No outfit is complete without the perfect accessories and footwear. Meet the buyers looking to offer that little something extra for their customers at Pure London.

Bubble at Pure

Bubble at Pure

Bubble at Pure offers fashion for every little individual. From traditional children’s wear to must-have accessories for young style icons, Bubble at Pure is a must-attend.

Learn more about Bubble at Pure

Pure Conscious

Pure Conscious

Looks good, does good. At Pure London, we take sustainability seriously. Find your place at Pure Conscious and have your voice heard on the issues that matter.



Our ever-growing Athleisure section answers to the industry with new additions every season, from casual sportswear ranges.

Reasons to exhibit

London is one of the world’s fashion capitals. Meet buyers from leading retailers around the globe, right here in the centre of the fashion world

As the UK’s leading fashion trade show, Pure London is the perfect platform to get your brand and collections out there.

Hosted alongside Pure Origin, Pure London allows you to connect with designers, buyers, suppliers, manufacturers and more – all under one central London roof.

Learn more about Pure Origin

Who will you meet at Pure London?

Buyers and industry professionals attend Pure London each and every season from key household names to small, independent boutiques. Each season, we welcome key retailers through the doors of Olympia London, helping you to get your brand in front of the buyers that matter most to you. Some of the names you can expect to see at Pure London include:




Visitors from over 50

 countries worldwide attend Pure London

Online retailers


of our visitors are online Retailers

Independent retailers


of our visitors are independent retailers

International visitors


of our visitors are international 

Purchasing influence


of our visitors have purchasing influence or responsibility



of our visitors are from the UK

Make your investment go further

We want our exhibitors to get as much as possible out of each Pure London edition. To give your ROI a boost, we offer two-season booking. Book now for both Pure London SS20 and Pure London AW20/21 to promote your presence at the show all year round and lock down your stand space at a fixed rate.

Brands already booked for 2019 include: Join Clothes, Pia Rossini, Priess Ettema Ning AG, Tilley & Grace, Rebecca Joseph, Thought, Vilagallo and The Shirt Company.

Enquire about a stand

Request information about exhibitor packages today

If you’d like to get in touch and explore the exhibitor solutions that we have at Pure London 2019, or would like more information about exhibiting please complete the form below and a member of our team will be in touch with you shortly.

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