Why visit Pure London

The UK’s leading fashion retail event

The UK’s leading fashion retail event

Featuring womenswear, menswear and kidswear, Pure London’s expertly curated show sectors caters to all your buying needs. Experience a show that not only offers a haven of inspiration and never-before-seen collections but also mind-opening panels and educational seminars.

Together with the sourcing show Pure Origin, Pure London connects the entire fashion supply chain under one roof. And connects you with the entire world.

  • Extensive educational seminar programme daily
  • Leading trend/colour forecasting for AW19/20
  • 700+ inspirational brands

 

discover-pure-london

 

Behind the brands 

A visit to Pure London puts you in touch with hundreds of fashion brands and their latest collections.

But if you’re as curious as we were, you’ll want to hear some of their fascinating stories too. 

More Behind the Brands 

We've got it all

Woman

About Pure London Pure Woman

Seven curated sectors offering a selection of effortlessly elegant daytime, evening, resort and occasion wear collections alongside cutting-edge urban and contemporary-casual designs needed in every modern woman’s wardrobe.

About Woman

Man

About Pure London Pure Man

From classic to contemporary menswear brands designed to suit the modern man, discover emerging designers and timeless essentials in this exciting environment offering unrivalled crossover buying opportunities for all retailers.

About Man

Bubble at Pure

About Pure London Pure Kid

Catering for the style-conscious parents, this growing category includes everything from mini-me dressing to innovative designs. A curated selection of kid’s fashion, accessories and maternity collections await.

Bubble at Pure

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Start planning your visit to Pure London 

Plan your visit

Plan your visit pure london ss19

Check out our dedicated page to continue planning your visit to Pure London 2019.

Plan your visit

Accommodation

Olympia London accommodation pure london ss19

As you will be part of Pure London, you can get discounted rates around Olympia.

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Visitor FAQs

Pure London visitor FAQs

Browse the visitor FAQs section to find the answers you're looking for.

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Sponsors & Partners