10-12 February 2019
Olympia London

Pure Woman

The ultimate destination for all your style essentials

The ultimate destination for all your style essentials

Our nine curated show sectors including Womenswear, Premium, Spirit, Athleisure, Footwear and Accessories, deliver a stunning range of collections, all expertly selected to match every aspect your buying needs.

Discover the very best in new and exclusive brands showcasing the latest trends and movements for SS19.

Browse SS19 brands

Interested in visiting?


Featuring nine expertly curated show sectors and catering to all your SS19 buying needs, Pure London offers unrivalled inspirations, never-before-seen collections, free educational seminars, WGSN trend briefings and exhilarating live catwalk shows.

Why visit Pure Woman

Interested in exhibiting?

Pure Woman why exhibit

Be at the very heart of the fashion industry with Pure London. The light-filled hall and stunning period architecture makes Olympia London the ideal location to showcase your collections to thousands of top retailers.

Why exhibit at Pure Woman

Nine curated sectors to source and all under one roof


Pure London Womenswear SS19

Effortlessly elegant daytime, evening resort and occasion wear alongside vibrant collections from urban style and contemporary casual brands.


Pure London Premium sector

Explore the curated selection of designer pieces, distinctive brands and diffusion collections from Premium Attire, Accessories and Footwear.


Pure London Spirit

Discover contemporary and up-to-the-minute young fashion for short and forward buying needs.


Pure London Athleisure sector

Our ever-growing Athleisure section answers to the industry with new additions every season, from casual sportswear ranges: sportswear, activewear, yoga wear to swimwear and underwear.


Pure London Footwear

An eclectic edit of premium British and international footwear brands as well as emerging designers, find everything from evening footwear to reimagined trainers.


Pure London Accessories sector

A treasure trove of must-have collections featuring premium accessories and new brands covering everything from classic jewellery to up-and-coming designs.

Pure Conscious

Pure London Pure Conscious

Wholeheartedly dedicated to ethical and conscious fashion. Experience the new home for sustainable brands and emerging ethical designers.

Pure Kid

Pure London Pure Kidswear

Explore the buying opportunities with this ever-growing category, from mini-me dressing to innovative designs.

Retail Solutions

Pure London Retail Solutions

Driven by market demand, our Retail Solutions show sector is dedicated to helping retailers successfully differentiate their brand.

We've got it all

Pure Man

pure man exhibit pure london

Attracting an increasingly diverse yet captive audience, there is now a number of womenswear buyers expanding their offering into men’s fashion. Explore our range of menswear brands, from sharp tailoring to reimagined streetwear.

Pure Man

Pure Origin

pure origin exhibit pure london

Held in the heart of London, Pure London hosts the entire fashion supply chain under one roof. It's the ideal place for you to get your brand in front of thousands of industry professionals with buying power from over the world.

Pure Origin

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