22-24 July 2018
Olympia London

Woman

The ultimate destination for all your style essentials

The ultimate destination for all your style essentials

Our curated show sectors including Womenswear, Premium, Spirit, Athleisure, Footwear and Accessories, deliver a stunning range of collections, all expertly selected to match every aspect your buying needs.

Discover the very best in new and exclusive brands showcasing the latest trends and movements for AW18/19.

Browse AW18/19 brands

Eight exciting show sectors

Womenswear

Womenswear

Womenswear is defined by new and exclusive brands showcasing the latest trends and movements within the fashion industry.

Womenswear

Premium

Premium

Exclusive showcase of coveted designer pieces, distinctive brands and diffusion collections from Premium brands.

Premium

Spirit

Spirit

Up-to-the-minute fashion and street style collections for short and forward orders, including young fashion and casual.

Spirit

Athleisure

Athleisure

This exciting, dedicated and ever growing Athleisure section showcases the latest ranges in activewear, yogawear and more.

Athleisure

Footwear

Footwear

An eclectic host of niche British and International footwear brands displaying the latest at the show.

Footwear

Man

Man

Featuring  mid to high end menswear fashion brands from apparel to footwear and accessories.

Man

Why visit Pure London

Because we’re UK’s most unmissable fashion retail event.

Pure London features eight expertly curated show sectors that cater to all your AW18/19 buying needs, offer industry expertise, WGSN trend briefings and exhilarating catwalk shows.

New for 2018 - Pure Origin, your gateway to the entire global supply chain. Aimed at uniting global manufacturers, buyers and brands in London’s busiest fashion trade hub. Pure Origin will bring together all aspects of fashion sourcing and manufacturing under one roof.

Find out more

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