11-13 February 2018
Olympia London

Woman

The ultimate destination for all your style essentials

The ultimate destination for all your style essentials

Our curated show sectors including Womenswear, Premium, Spirit, Athleisure, Footwear and Accessories, deliver a stunning range of collections, all expertly selected to match every aspect your buying needs.

Discover the very best in new and exclusive brands showcasing the latest trends and movements for AW18/19.

Browse AW18/19 brands

Eight exciting show sectors:

Womenswear

Womenswear

Womenswear is defined by new and exclusive brands showcasing the latest trends and movements within the fashion industry.

Womenswear

Premium

Premium

Exclusive showcase of coveted designer pieces, distinctive brands and diffusion collections from Premium brands.

Premium

Spirit

Spirit

Up-to-the-minute fashion and street style collections for short and forward orders, including young fashion and casual.

Spirit

Athleisure

Athleisure

This exciting, dedicated and ever growing Athleisure section showcases the latest ranges in activewear, yogawear and more.

Athleisure

Footwear

Footwear

An eclectic host of niche British and International footwear brands displaying the latest at the show.

Footwear

Accessories

Accessories

The UK’s most powerful showcase of new accessories and capsule collections.

Accessories

Man

Man

Featuring  mid to high end menswear fashion brands from apparel to footwear and accessories.

Man

Retail solutions

Retail solutions

Dedicated to helping brands successfully differentiate their businesses with in-store solutions.

Retail solutions

Why visit Pure London:

The UK's most anticipated fashion trade show event.

The show offers unrivalled inspirations, never-before-seen collections, free educational seminars, WGSN trend briefings and exhilarating live catwalk shows.

In addition, our 8 expertly edited show sectors ensure you can easily discover what you’re looking for – and we have the exciting launch of Pure Origin.

Find out more

Why exhibit at Pure London:

Display your new collections to thousands of buyers.

With its electric atmosphere, a spacious, light-filled hall and stunning period architecture, Olympia London is the ideal platform from which to showcase your new collections to thousands of top retailers.

And with our carefully edited show sectors, we’ll ensure that you are perfectly positioned to meet exactly the right type of buyers.

Find out more

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