22-24 July 2018
Olympia London

Footwear

Put your best foot forward

Put your best foot forward

Stride into next season in style with our eclectic edit of premium British and international footwear brands. From sumptuous leathers and suedes to intricate embellishments and envy-inducing heels.

Browse Footwear brands

LookBook 26, Pure Inspiration, Footwear & Accessories AW18/19

Discover very best and exclusive footwear and accessories collection from brands showcasing at Pure London this February.

Plus, find out more about our exclusive keynote speaker, Farrah Storr, Editor-in-Chief of British Cosmopolitan magazine. Don't miss her on the main stage catwalk on Sunday 11 February.

Lookbook 26 

  • Mariam
  • Binkevichjewellery

Browse press releases

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  • XAVI ACTIVE  PRESS RELEASE PURE LONDON FEBRUARY 2018     We are Xavi Active an emerging luxury British athleisure, swim and resort wear brand. We have designed a capsule collection of interchangeable, ...
  • XAVI ACTIVE  PRESS RELEASE PURE LONDON FEBRUARY 2018     We are Xavi Active an emerging luxury British athleisure, swim and resort wear brand. We have designed a capsule collection of interchangeable, ...
  • XAVI ACTIVE PRESS RELEASE PURE LONDON FEBRUARY 2018     We are Xavi Active an emerging luxury British athleisure, swim and resort wear brand. We have designed a capsule collection of interchangeable, ...
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Experience Pure London AW18/19

Woman sectors

Woman sectors

Browse all eight exciting show sectors and explore the AW18/19 collections.

Woman sectors

Why visit Pure London

Why visit Pure London

Discover the reasons to visit the UK's most anticipated fashion event.

Why visit Pure London

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