22-24 July 2018
Olympia London

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For a touch of luxury

For a touch of luxury

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“Buy Well, Choose Well; Make it Last”

Fast food; Slow food. Fast fashion; Slow fashion. It can be hard to stay in sync with the pace of life. High gear living has been substituted with high standards, with the speed of production proving to be a major issue for consumers. 

There’s no question that this shift in gear marks a new age in conscious consumerism, in stark contrast to our ever growing demand for instant gratification. Nowhere is this more apparent than in fashion, where the philosophy of ‘buy less, buy better’ has gained popular kudos. 

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  • XAVI ACTIVE  PRESS RELEASE PURE LONDON FEBRUARY 2018     We are Xavi Active an emerging luxury British athleisure, swim and resort wear brand. We have designed a capsule collection of interchangeable, ...
  • XAVI ACTIVE PRESS RELEASE PURE LONDON FEBRUARY 2018     We are Xavi Active an emerging luxury British athleisure, swim and resort wear brand. We have designed a capsule collection of interchangeable, ...
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Experience Pure London AW18/19

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Browse all eight exciting show sectors and explore the AW18/19 collections..

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Why visit Pure London

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Why visit Pure London

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