22-24 July 2018
Olympia London

Spirit

Life in the fast lane

Life in the fast lane

Encapsulating the energy and mood of young fashion, Spirit is bursting with of-the-minute, trend-led, ready-to-order fashion and street style collections. As one of our largest show sectors you’ll be spoilt for choice.

Browse Spirit brands

The latest style news

“The unstoppable power of social media”

Since the launch of Facebook in 2004 and the acquisition of Blogger by Google in 2003, social media has helped shape a new era of fashion, bringing together consumers and brands to create the world’s most important marketplace.

With people spending on average almost two hours on social media every day according to eMarketer – rising to up to nine hours among teens, according to a report by Common Sense Media – social networks are the perfect place for brands to tell their story and build an engaging community.

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Browse press releases

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  • XAVI ACTIVE  PRESS RELEASE PURE LONDON FEBRUARY 2018     We are Xavi Active an emerging luxury British athleisure, swim and resort wear brand. We have designed a capsule collection of interchangeable, ...
  • XAVI ACTIVE PRESS RELEASE PURE LONDON FEBRUARY 2018     We are Xavi Active an emerging luxury British athleisure, swim and resort wear brand. We have designed a capsule collection of interchangeable, ...
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Experience Pure London AW18/19

Woman sectors

Woman sectors

Browse all eight exciting show sectors and explore the AW18/19 collections.

Woman sectors

Why visit Pure London

Why visit Pure London

Discover the reasons to visit the UK's most anticipated fashion event.

Why visit Pure London

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