22-24 July 2018
Olympia London

Spirit

Life in the fast lane

Life in the fast lane

Encapsulating the energy and mood of young fashion, Spirit is bursting with of-the-minute, trend-led, ready-to-order fashion and street style collections. As one of our largest show sectors you’ll be spoilt for choice.

Browse Spirit brands

The latest style news

“The unstoppable power of social media”

Since the launch of Facebook in 2004 and the acquisition of Blogger by Google in 2003, social media has helped shape a new era of fashion, bringing together consumers and brands to create the world’s most important marketplace.

With people spending on average almost two hours on social media every day according to eMarketer – rising to up to nine hours among teens, according to a report by Common Sense Media – social networks are the perfect place for brands to tell their story and build an engaging community.

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Browse press releases

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  • Established since 1990, Ophee ‘s Fashion has been well known in specializing with Pleated Women’s Ready to Wear from Petite to Plus Size figure for more than 20 years, from manufacturing for Hong Kong, China and Asia Pacific companies along with Western and European department store clients included as well. 

    This season- our Fall/Winter collection- We are happy to announce our Chief Creative Designer of Ophee Fashion Group- Ms. Agnes Wong has created a remarkable new collection of Traditions Authentic Chinese theme of Cheongsam (aka: Qipao). The theme for this collection is call Back ITime, which represents to brings out the inherit of Chinese golden age glamorous look. From selections of European High-end printed fabrics to detailed pleated finishing. It is definitely a collection you would not want to miss.

    To feel how it was like to wear Cheongsam and experience the Golden age of Chinese collection with this season design element to bring out Cheongsam classic (aka: Qipao) appearance into modernity elements to New Era.  Come and experience the collection of our new Fall/Winter Ready to Wear collection.  

     

  • Contemporary womenswear brand Lavish Alice showcases its ‘Edition 9’ summer 2018 collection ‘Glow’, comprising of three monthly edits, each focusing on key silhouettes, colours and trends for the summ ...
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Experience Pure London AW18/19

Woman sectors

Woman sectors

Browse all eight exciting show sectors and explore the AW18/19 collections.

Woman sectors

Why visit Pure London

Why visit Pure London

Discover the reasons to visit the UK's most anticipated fashion event.

Why visit Pure London

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