The UK fashion industry is constantly pushing boundaries to remain at the forefront of its game. From pioneering marketing campaigns to experiential in-store shopping and digital innovations, it is evolving at an ever increasing pace
The UK clothing market is worth over £60 billion and there are two things that the most successful UK fashion retailers never lose focus on: their product and their customer. The brand mix of a business sets it apart from competitors and appeals to its customer base.
The fastest-growing companies have a clear understanding of their customer and what makes them tick. As consumer trends evolve and change, UK fashion businesses must adapt their strategies to make sure they are in the places that their customers want them to be.
On top of that, customer expectations are higher than ever, so retailers must offer a shopping experience that is integrated and seamless across multiple channels to maximise on sales and provide the required level of customer service.
Download the report