Trendhub by BDA London
Official trend partner for Pure London x JATC
Trendhub by BDA London creates inspiring and tangible trend forecasts for the fashion and lifestyle industries. Drawing on BDA London’s 30 years of experience in product and brand strategy, Trendhub provides a focused view on future seasons.
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Trendhub, and the whole BDA London team, are delighted to be teaming up with Pure London x JATC for the July 2024 and February 2025 editions. For over 30 years, we have been focused on translating innovative trends into tangible retail strategies, so we are excited to share our expertise with the visitors and exhibitors at the show.
Georgia Charalambous
Creative Consultant, Trendhub by BDA London
Georgia brings a wealth of creative intellect and commercial acumen to the ever-dynamic fashion industry. Combining a background in buying with trend analysis skills, Georgia works with global brands to translate top-line trends into commercially viable concepts.
Gwyneth Holland
Futures Strategist, Trendhub by BDA London
Gwyneth Holland is a highly experienced researcher and insight consultant. Over the past twenty years, Gwyneth has consulted for a broad range of high-profile clients, translating global consumer trends to fashion and lifestyle sectors. Drawing on her expertise, Gwyneth has also co-authored a book, Fashion Trend Forecasting, which has become a core text for students around the world.
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