Pure London Blog

Pure London Blog

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  • We’ve put together a list of some of the essential resources to help you steer your business through this difficult time.
  • Consumer behaviour and the state of retail in the pandemic era

    06 Apr 2020 Bukola Dagiloke, Global Fashion Marketplace
    AW20/21 speaker, Bukola Dagiloke shares her insights into changing consumer behaviour during and following the pandemic. 
  • To kick off our #InspiredByKindness campaign, take a look at the words of advice and positivity from some friendly faces in the Pure London and Pure Origin teams.

  • #InspiredByKindness

    27 Mar 2020
    Inspired by kindness, we encourage you to share your stories, advice, words of positivity and challenges with our community. We offer our platforms to you, helping to support your business, celebrate your brilliant work and inspire others with your kindness.
  • What is ROI?

    12 Mar 2020 Emma Wilder

    What does ROI actually mean? And how can you make sure you’ve achieved it? I’ve pulled together a few top tips to clear the air. 

  • Read what happened when I caught up with Rachel Johnson, Sourcing & Sustainability Manager for JD Sports. 
  • People and community are at the heart of everything Pure London stands for. So, since International Women’s Day is this weekend, we wanted to celebrate some of the incredible women who make the Festival of Fashion what it is.
  • Exhibitor tips for post-show success

    27 Feb 2020 Emma Wilder
    3 top tips to help you see real ROI on your time at Pure London…
  • It was a pleasure to sit down with Elena Todary, buyer and founder of The Collaborative Store, to find out more about what she does and why she was at Pure London.

  • Despite last weekend's stormy weather Pure London pulled it out the bag, delivering another exciting Festival of Fashion. Take a look at some of the best bits.
  • Here’s some of the Pure London team’s favourite trends from this year’s Oscars…

  • Festival of Fashion, Pure London closed its doors today after a successful three days of business and inspiration welcoming visitors from over 80 countries.
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Kish from Krystal London…

  • Pure London is pleased to announce a host of exciting brands for this weekend’s show including a collective of 11 high end Italian footwear, accessories and menswear brands making their UK debut.
  • GUEST BLOG: A time for optimism in independent retail

    07 Feb 2020 Kirsty McGregor, Editor at Drapers
    Editor of Drapers, Kirsty McGrergor unpacks the current state of retail and the road ahead. 
  • We’ve asked our Pure Origin exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Spazio Label…
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Olena from GussevaKids…

  • Roberta Lee, London’s sustainable fashion stylist and style expert shares with us some of the recent conversations she’s been having with industry insiders and journalists when it comes to sustainability, fashion, and future trends. 
  • In conversation with Geraldine Wharry

    06 Feb 2020 Emma Wilder
    Ahead of her appearance on The Nomad Stage on Monday 10th February, I sat down with futurist and trend expert Geraldine Wharry to get a sneak peek inside her talk at Pure London AW20/21.  Tell me abou ...
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Nunzia from Fattifatty…
  • Pure Origin, the new home for international garment, fabric and supply chain sourcing, will put the spotlight on Turkey at the next show from 9th – 11th February 2020.

  • Jane Kellock, the creative director of Unique Style Platform will talk through the four key macro trends that define Autumn/Winter 20/21.
  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Iryna Kokhana from Chereshnivska
  • Spotlight... Lacoste

    04 Feb 2020 Emma Wilder
    Find out more about the world-renowned brand, Lacoste, as they prepare to join the Pure London AW20/21 line-up. 
  • With Pure London less than one week away, it's high time we got to know this season's keynote. 
  • Pure London continues its commitment to disrupt the fashion industry with the new Power of One Exhibitor Programme and partnership with the Conscious Fashion Campaign. 

  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Jasmijn Schutten from Religion…

  • We’ve asked our Pure London exhibitors a few simple questions to get to know them better ahead of the AW20/21 show. Meet Nataliya Heysun from JEISONI.

  • Guest Blog: Make sustainable connections at Pure London and Pure Origin

    31 Jan 2020 Kirsty McGregor, Editor at Drapers

    In the two years since Pure Origin launched, attitudes to sustainability have transformed. 

  • Dame Zandra Rhodes, Kate Thornton, Patrick McDowell, Lauren Bravo and many more confirmed

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