Pure London Blog

Pure London Blog

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  • From big name brands to exciting industry-leading independents, Pure London is a must-visit trade show for fashion buyers from across the UK and the rest of the world.
  • 4 reasons to exhibit at Pure Origin

    11 Nov 2019 Emma Wilder
    Get involved in this season's edition of Pure Origin and discover a world of fashion under one central London roof., 
  • As consumers are ever on the hunt for convenience digital real estate has become an increasingly important asset to fashion brands and retailers alike.
  • Pure Origin expanding into the luxury fashion market with the launch of Origin LUX at the next edition.
  • In a world where new boundaries are drawn every day, it’s time to break free from the limits.

  • Discover your place at Pure London's Festival of Fashion this February. 
  • In a move designed to create a wider offering across the active and loungewear sectors, leading festival of fashion Pure London will launch Pure Body at the February 2020 show.

  • The Club at Pure is designed to bring key buyers together with our exhibitors, facilitating meetings and order writing to add even more value to the show. To find out more, I spoke with our Buyers Acquisition Manager Timi Ajayi… 
  • As an industry, so much of fashion is tied up in both self-expression and cultural values. Recently, the conversations surrounding LGBTQ+ identities have opened up across the media and it’s given fashion the opportunity to explore gender neutrality in design.
  • As social media and a greater connectedness amongst designers and consumers opens doors to new conversations, the future of the fashion industry is looking much more diverse in more ways than one…
  • Style tribe membership goes beyond getting on board with the latest style trends; it is a way to mark affinity to and identification with a subcultural group with a shared set of interests and values. As this sense of tribalism continues to mark fashion as we know it today, I thought it was high time we took a look at some of the most recognisable style tribes.
  • Get a sneak peek at some of the trends you’ll be seeing at Pure London this season, with the top picks from Fashion Week in Europe.

  • Owners of the UK’s leading fashion trade shows Pure London, Jacket Required, Moda and Scoop, ITE Group plc is pleased to announce its change of name and new brand identity to Hyve Group plc.
  • London Fashion Week 2019: the trends

    19 Sep 2019 Emma Wilder
    When Fashion Week makes its way across the pond fresh from New York each year, there’s a lot to pay attention to. Here are some of my favourite trends from this season’s catwalks to get you inspired.
  • Talking menswear with Karlmond Tang

    18 Sep 2019 Emma Wilder

    To get some extra insight into the ever-growing menswear sector, I sat down with Karlmond Tang to find out more…

  • On trend: utility

    16 Sep 2019 Emma Wilder

    Way back when, in September 2018, the SS19 catwalks told us one thing: utility is in. And if this year’s London and New York Fashion Week looks are anything to go by, it’s a trend that’s here to stay.

  • From big names to independent boutiques and designers, Pure London and Pure Origin draw an enviable crowd. Product technologist for Marks & Spencer, Sarah Poulton, sat down with me at the July 2019 edition of Pure Origin to explain more about her role, her favourite trends of the season and more…

  • Sustainable fashion isn’t traditionally associated with the things we might call luxury. Whilst high street brands, like H&M, have played their part in making sustainable the new normal, the conscious conscience has been quietly fighting its way onto the luxury fashion agenda as well. As demand grows, sustainability in the industry has seen a shift in perception, from a side-line sector to a sought-after commodity; and it’s not going away.

  • From vegan soles to coffee ground trainers, footwear is well and truly at the forefront of the sustainable fashion revolution. Since there’s so much being done to keep our feet earth-friendly, I decided to investigate the ways that brands and designers are making strides (pun intended) in the sustainable shoe sphere.

  • From ethical manufacture to eco-friendly fabrics, there’s all sorts of conversations going on in the fashion industry about the pros and cons of a more sustainable approach to style. But, whilst we’ve got the who, what and why, the how always seems to be forgotten. And that’s what we’re here to talk about today…
  • It’s always a privilege to welcome some of fashion’s biggest names through the doors of Pure London and Pure Origin. I was lucky enough to meet with Harrods Express Tailor Zoe Anne Jones, to find out a little more about what she does and why Pure London and Pure Origin are such must-attend shows.

  • Both in terms of industry growth and exciting innovation, the kidswear sector has been busy with the business of growing up. Fresh from Bubble at Pure this July, here’s what we’ve been seeing in the kidswear sector…
  • From indies to department stores and everyone in between, Pure London attracts some of the country’s top buyers each and every season. SS20 proved no exception, with some of the most exciting names in fashion joining us for three-days of insight and inspiration. 

    • ITE Group study shows 66% of retail industry believes it will take three years or more to become truly sustainable
    • 73% of retailers have made sustainability changes to their operations
    • Retailers want to increase their sustainable products by a third by the end of 2020
  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show.

  • London’s leading festival of fashion, Pure London at Olympia London has showcased the bold and the brave new collections from fashion’s favourite brands and celebrity designers, alongside thoughtful and insightful talks, inspirational catwalk shows and trend presentations.

  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show.
  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show. 
  • Who can believe that another Pure London has come and gone already? For my second season as Pure London’s editor, I’ll be taking you through some of my highlights from the show.

  • The edit SS20: Pure Conscious

    19 Jul 2019 Emma Wilder
    From the Power of One campaign, to our pledge to cut down on single use plastics, Pure London is nothing if not dedicated to championing a greener future for fashion.

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