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  • Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has announced it will be launching The ...
  • Watch the winner of BBC TWO ‘All That Glitters’ competition, Piers Carpenter, who is passionate about jewellery and has impressed the judges with his craftsmanship and determination to succeed. He tal ...
  • Pure London, the UK’s leading trade fashion buying event taking place on 12th-14th February 2023 at Olympia London, has announced a series of trend sessions by its trend partner Promostyl.
  • Trends keep evolving and play an important role in business growth. Fashion Questions… What consumer profiles should your business look into? This is the question of this episode featuring Promostyl, ...
  • Our first presentation focuses on the trend chosen to drive the entire show: Nobleness. We are breaking traditional codes of Power Dressing. When coming up with that new trend in our office, we notice ...
  • Pure London, the global fashion buying platform for womenswear, accessories, jewellery, and footwear taking place on 12th – 14th February 2023 at Olympia London, has partnered with Export Angels to pr ...
  • At the next edition of Pure London, from 12th – 14th February 2023 at Olympia London, sustainability will remain at the fore with the launch of Purely Sustainable, a dedicated destination showcasing a ...
  • Fashion trends and jewellery keep upgrading with every passing season. Enthusiast designers are constantly experimenting with traditional and modern trends to keep up with consumer demand for newness. ...
  • Pure London, the UK’s leading trade fashion buying event taking place from the 12th-14th February 2023 at the iconic Olympia London, reveals exciting new destination Pure Edge which joins and complime ...
  • Christmas is the hottest season of the year for retailers so it’s all about eye-catching window displays. How to stand out from the crowd? What makes a great Christmas window display? Our Content Edit ...
  • People are wearing activewear not only for physical activities that improve their well-being, but also as casual clothing. The activewear market is expected to grow considerably over the coming years. ...
  • For Sebastien Renault, in charge of the Artistic Direction of Promostyl, our Parisian trends forecasting partner, "colours come from heritage, luxury craftsmanship, classic and iconic luxury wardrobe ...
  • Pure London, the UK’s leading trade fashion buying event taking place from the 12th-14th February 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Rea ...
  • How to find sustainable children’s clothing brands? What qualifies as sustainable fashion? Consumers want to find answers to these questions, but it may take a long time to check sustainability creden ...
  • There are many things to consider when planning a fashion event. First of all, it should have a clear purpose, as this will dictate many other elements such as audience, budget and location. It can be ...
  • Pure London, the UK’s most exciting global showcase for womenswear, accessories, shoes and jewellery brands, has announced its latest campaign New Nobleness created in collaboration with its trend age ...
  • It’s easy to feel overwhelmed by the current state of affairs, given the UK inflation rate and the rising cost of living. According to the Office for National Statistics, “Retail sales volumes fell by ...
  • When it comes to branding, marketing and Public Relations, many businesses take matters into their own hands. This can be time consuming and Return on Investment can become elusive if one doesn’t have ...
  • What is sustainable fashion?

    18 Oct 2022 Emma Wilder
    What actually is sustainable fashion? We've broken it down into a few key points to help you make sense of this broad category. Between the news articles, scientific reports and developments in sustai ...
  • Bringing together the brightest minds in the industry twice a year to showcase the best of the season’s must-have fashion collections, the latest trends, exclusive business insight, and important inte ...
  • The biggest retail sales are still happening inside physical stores, despite the ongoing growth of e-commerce and the world of opportunities technology offers to retailers, from omnichannel to the met ...
  • Stella McCartney has always been a pioneer in terms of sustainability. Her brand is always looking for new materials that are both cruelty free and environmentally friendly. Her campaigns are always e ...
  • The fashion industry has always favoured tall and skinny models, if you look into catwalk footage of the past decades, they tend to look quite similar. But over the past few years, things have been ch ...
  • The pandemic has changed the way we perceive and interact with technology. Many brands and retailers developed their online business exponentially during this period, which also led to tech fatigue. T ...
  • Many retailers struggle to keep up with the sustainability movement. Businesses need to consider ESG – short for Environmental, Social and Governance – a set of standards measuring their impact on soc ...
  • The pandemic has accelerated the transformation of the retail industry, physical stores move location much more frequently, and many businesses are using popups to test the market sometimes for only a ...
  • Many retailers face difficulties when navigating and managing their online presence. Selling digitally has many advantages, from being able to reach customers worldwide to minimizing the impact of ris ...
  • Many retailers find it difficult to navigate digital, from marketing budget allocation to social media platforms, and building websites. What's the best way to develop a strong online presence? Amy Ho ...
  • Learn all about key pieces and colours to buy for the upcoming season with Deryane Tadd, Founder and Owner of The Dressing Room. Find out what she has to say about the best way to drive footfall and b ...
  • There is definitely a buzz around the metaverse, from 3D stores to NFTs, the retail industry is venturing into this new ground to reach to consumers and increase sales, and not necessarily in cryptocu ...

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