Inside Fashion

The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
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  • Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launchi ...
  •     As one of the UK’s largest fashion trade shows, Pure London x JATC naturally brings in an impressive number of visitors each and every season from some of the industry’s most exciting retailers, b ...
  •   Our office is abuzz with excitement, and not just because of the football. Pure London x JATC is really ‘just around the corner’. We are awash with amazing exhibitors and have an awesome speaker lin ...
  • This July Pure London x JATC, the UK’s festival of fashion, will continue their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Grad ...
  • Guest post: Thakane Bazill With over 8 years of experience in the fashion and apparel industry, Thakane is an expert in sustainable supply chain strategy, business development, and consulting. Her ext ...
  • Guest writer: Rikke Biehl. Rikke, founder of Delogue, leverages extensive fashion industry experience to help companies achieve their potential. Her passion for fostering collaboration and transparenc ...
  • Pure London x JATC, the UK’s premier festival of fashion, is thrilled to unveil its exclusive seminar programme for the upcoming event at Olympia Events, from 14-16 July 2024.
  • Guest writer: Joe Mountain is the Sustainability Lead for N Brown Group and Director of Future Fashion Fair CIC. With a background in fabric development, he transitioned to sustainability after an MSc ...
  •   “The pinnacle of my year is Pure London x JATC”   We spoke to Nila Rubia, one of our valued exhibitors about her brand her values and her thoughts on London’s leading Festival of Fashion. Watch our ...
  • Share Your Expertise: Join Our Network of Industry Thought Leaders.
  • Pure London x JATC, the Festival of Fashion, will open its doors next month from 14 – 16 July 2024 at Olympia Events, showcasing a stunning variety of jewellery, from fashion and statement pieces to s ...
  • Pure London x JATC, taking place at Olympia Events from 14th to 16th July 2024, will see the return of the dedicated Sustainable destination. Buyers will discover a carefully curated selection of new ...
  •  In the ever-evolving and competitive world of fashion retail, maintaining strong relationships with suppliers is not just beneficial; it’s essential. Here's how. 
  • In just two months’ time the next edition of Pure London x JATC, the Festival of Fashion, will take over the iconic Olympia London.
  • Deryane Tadd, a multi-award-winning entrepreneur, has been a driving force in the retail fashion industry for over 30 years. Starting on the shop floor and progressing through various roles in store m ...
  •   Guest Writer: Rachel Sheila Kan of Real Circularity. Rachel is a fashion circularity specialist and co-founder of Real Circularity™, a place to find out no nonsense, easy, accessible bitesize pieces ...
  • Pure London x JATC, the festival of fashion, will return as a combined show for the second season, from 14th-16th July 2024 at the iconic, Olympia London.
  • Pure London x JATC, the festival of fashion, is thrilled to announce its return together with JATC for the second season. Set to take place July 14th - 16th July 2024, at the iconic Olympia, this comb ...
  • Pure London x JATC, the UK’s leading festival of fashion, will return as a combined show for the second season, from 14th-16th July 2024 at the iconic, Olympia London.
  • Pure London x JATC, the UK’s largest festival of fashion, has revealed its theme, Immersive Encounters, for the July 2024 show. Drawing inspiration from the latest trends curated by the show’s new tre ...
  • Among the many insightful sessions at February’s Pure London x JATC was Amy Hobson’s masterclass on ‘Using Social Media for Business with Limited Resource’. Part of Social B, Amy’s presentation offere ...
  • In the journey towards a more sustainable fashion future, understanding and adhering to evolving sustainability legislation has become vital for fashion companies worldwide. At Pure London x JATC, we' ...
  • In the wake of ever-mounting environmental concerns, the fashion industry finds itself at a critical crossroads. At Pure London x JATC, we recently hosted a thought-provoking panel discussion, "Fashio ...
  • In the vibrant heart of London, where trends are born and creativity thrives, the inaugural Pure London x JATC event unfolded from 11-13 February 2024, at the iconic Olympia London. This celebration o ...
  • Founder of PAVEMENT, Janna Walker, joined Pure London x JATC for an insightful Q&A about her interactive retail store on Sunday 11 February 2024. In case you missed it, here are some of the highlights ...
  • The inaugural Pure London x JATC, the London festival of fashion, closed on a high following three highly productive days combining trend-led fashion, inspiring and educational content, global network ...
  • The opening day of the inaugural Pure London x JATC show, the London festival of fashion, welcomed hundreds of retailers from across the UK and internationally including ASOS, Lark London, Jarrolds, P ...
  • The inaugural Pure London x JATC show, the London festival of fashion, will open its doors on Sunday 11th February 2024 at the iconic Olympia London. Visitors will discover record numbers of new colle ...
  • Pure London x JATC, the UK’s largest festival of fashion, demonstrates their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Graduat ...
  • Nudea is a thoughtful curation of underwear & sleepwear created from natural and recycled materials. Each piece is purposefully designed with the perfect fit in mind. Born from a desire to offer the f ...

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