Pure London is the UK's leading and largest trade fashion buying event held at the beautiful, iconic and architecturally significant Olympia in Kensington, London. A celebration of fashion, we offer a heaven of inspiration, insightful seminars and trend information. Held in the heart of London - known as the Fashion City for a reason, it’s where fashion is born and celebrated.

Catering to all fashion buying needs, Pure London features a carefully curated line-up of the most coveted and exciting UK and international brands across womenswear, accessories, shoes and jewellery.

Launching in July 2022 will be Pure Jewel, in partnership with key industry associations and media outlets such as the NAJ and Jewellery Outlook which acknowledge the need for jewellers, designers, jewellery brands and jewellery manufacturers to connect within the wonderful surroundings of Olympia in West London and meet the diversifying demands of fashion retailers.

Pure London is well and truly back. Come and visit us as we arrive back at the iconic Kensington Olympia in London, 12-14 February 2023.

PURE CHILL

There may be a heatwave, but don’t break a sweat as we’ve introduced Pure Chill to keep you cool and comfortable during the show. Click below to find out what we’re doing.

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THE DESTINATIONS

Womenswear

Discover elegant ready-to-wear collections, evening wear, resorts wear alongside cutting-edge urban styles and exciting contemporary designs. Indulge in the essentials for every modern woman’s wardrobe and the new inspiring collections presented by new designers.

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Shoes

Browse the latest range of must-have shoes styles for every occasion, from trainers to slippers, heels to flats. Find everything to contribute to the individual's outfit and express identity and personality.

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Accessories

An eclectic edit of British and international fashion accessory pieces from new up-and-coming designers and established brands. No outfit is complete without the essential fashion accessory piece and it all starts here.

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  • PURE LONDON IS BACK
  • 12-14 FEBRUARY 2023  OLYMPIA LONDON

 

Exhibitor List

Pure London features a curated line-up of the most exciting UK and International brands.

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Seminar Programme

Check out the seminars and speakers attending Pure London 2022.

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Plan Your Visit

Arrange your days, journey and accomodation for the upcoming iteration of Pure London.

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NEW!
2022

NEW!
2022

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