Why Visit
Buy the Latest Fashion Trends
Pure London x JATC is your front-row seat to the upcoming season’s trends. With hundreds of brands exhibiting—from emerging designers to established names—you’ll have exclusive access to new collections, ready to inspire your next buying decisions.
Build Valuable Industry Connections
Networking is key to success in the fashion world, and Pure London x JATC offers unparalleled opportunities to connect with designers and other retail professionals. Our event is the perfect platform to meet the people who can help grow your business, foster new collaborations, and build long-lasting partnerships.
Gain Insights and Learn from Industry Experts
Our packed schedule of seminars and talks is designed to empower you with the knowledge you need to thrive in a competitive market. From fashion trend forecasting to retail strategy and sustainability, you’ll leave with actionable insights that can help drive your business forward.
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‘There is a great mix of mid to luxury brands, and very engaging brands. I love the diverse mix of categories and some of the smaller independent brands. We have connected with new brands and highlighted some that we are going to follow and watch for the future.’
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'Overall, we thought the show was much more modern this season, and a very relevant for us. There is also more diversity across the show from plus size and occasion wear which is great to see. We always love coming!'
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“It looks amazing, I’m blown away. I can’t wait to see what else is on offer. It is a very impressive show, I’m very happy to be here.”
Who Else Attends
Pure London x JATC share a unified vision: to deliver the ultimate buying experience for all our new and returning buyers, from independent boutiques to major online platforms and department stores, both in the UK and worldwide.
We are proud to be the go-to trade show for leading retailers such as M&S, John Lewis, ASOS, Net-a-Porter, and TK Maxx, offering access to the top-selling new collections that shape their success.
Our Buyers
Pure London x JATC have a shared vision to offer the best buying experience to all of our new and returning buyers. Our dedicated Hosted/VIP Buyer programme saw a 56% increase in the number of hosted retailers registered YOY and a 57% total increase in hosted buyers YOY.
and many more...
FAQs
Who can attend?
Pure London x JATC is held twice a year and is the UK’s leading trade fashion buying event. Pure London x JATC is only open to registered trade visitors, those looking to start a new business (in the next 12 months) and accredited journalists. Unfortunately, it is not open to members of the general public.
Can I bring children?
We strongly advise that children under 16 do not attend the event as this is a large trade-only event and there are no crèche facilities. A child entry pass will be required for all those under the age of 16 – these can only be picked up on the day from the registration desks in the main entrance. Anyone over the age of 16 will be required to register for the event via the normal registration process.
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