Pure London is the UK's leading fashion trade event held at the beautiful, iconic and architecturally significant Olympia London. Held in the heart of London - known as the Fashion City for a reason, it’s where fashion is born and celebrated.

Catering to all fashion buying needs, Pure London features a carefully curated line-up of the most coveted and exciting UK and international brands across womenswear, accessories, shoes and jewellery. A celebration of fashion, we offer a heaven of inspiration, insightful seminars and trend information. 

Visit us for our eclectic Spring/Summer edition as we return to the Olympia London, 16-18 July 2023.

THE DESTINATIONS

Womenswear

Discover elegant ready-to-wear collections, evening wear, resorts wear alongside cutting-edge urban styles and exciting contemporary designs. Indulge in the essentials for every modern woman’s wardrobe and the new inspiring collections presented by new designers.

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Shoes

Browse the latest range of must-have shoes styles for every occasion, from trainers to slippers, heels to flats. Find everything to contribute to the individual's outfit and express identity and personality.

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Accessories

An eclectic edit of British and international fashion accessory pieces from new up-and-coming designers and established brands. No outfit is complete without the essential fashion accessory piece and it all starts here.

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Exhibitor List

Pure London features a curated line-up of the most exciting UK and International brands.

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Seminar Programme

Check out the seminars and speakers attending Pure London 2023.

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Plan Your Visit

Arrange your days, journey and accomodation for the upcoming iteration of Pure London.

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AS FEATURED IN:

Partners