Why Visit
Fashion up-close
Pure London is the UK's leading and largest trade fashion buying event held at the beautiful, iconic and architecturally significant Olympia in Kensington, London. A celebration of fashion, we offer a heaven of inspiration, insightful seminars and trend information. Held in the heart of London - known as the Fashion City for a reason, it’s where fashion is born and celebrated.
Catering to all fashion buying needs, Pure London features a carefully curated line-up of the most coveted and exciting UK and international brands across womenswear, accessories, shoes and jewellery.
Pure London is well and truly back. Come and visit us as we arrive back at the iconic Kensington Olympia in London, 16-18 July 2023.
AS FEATURED IN:
THE DESTINATIONS
Womenswear
Discover elegant ready-to-wear collections, evening wear, resorts wear alongside cutting-edge urban styles and exciting contemporary designs. Indulge in the essentials for every modern woman’s wardrobe and the new inspiring collections presented by new designers.
Shoes
Browse the latest range of must-have shoes styles for every occasion, from trainers to slippers, heels to flats. Find everything to contribute to the individual's outfit and express identity and personality.
)
)
)
)
)
)
)
)
)
)
)