Join us at Olympia Events from 9-11 February 2025 to put your brand at the forefront of the global fashion industry. This diverse celebration of fashion gives you the opportunity to connect with UK and international buyers and opens up transformative opportunities for your business. At Pure London x JATC, you’re not just part of a fashion trade event—you’re part of shaping the future of the fashion industry.  

Don't miss your chance to join a global fashion community and leave your mark by showcasing your collections.  

Meet high-calibre buyers 

Forge relationships with important visitors. From independent boutiques and online stores to multiples and department stores you’ll meet purchase-ready buyers that can add value to your business. 

Be part of an order-writing event 

40% of our retailers do not attend any other trade shows, and 79% of our visitors have direct purchasing responsibility which means Pure London x JATC is an order-writing event. Buyers attend the show to discover and take home your latest collections.  

Join our key destinations 

Pure London x JATC is home to the most sought-after styles. Offering endless inspiration buyers come to shop Womenswear, Shoes, Accessories, Jewellery and Sustainable collections.

Discover Pure London x JATC

July 2024’s vibrant celebration of fashion featured a dynamic mix of runway shows, insightful talks from industry leaders, and innovative designs from emerging and established brands. Take a look at this season’s incredible networking opportunities and industry collaborations.  

Show Highlights

 

 

80%

of visitors had sole or joint purchasing responsibility

118%

increase in key buyers YOY

80%

of visitors held purchasing power or CEO/Owner/Buyer job titles

69

countries represented in July 2024

*July 2024 vs July 2023

Maximise your brand exposure 

Are you an exhibitor looking for more marketing opportunities? Look no further! In this video, we reveal a range of exciting strategies that allow you to grow your brand with Pure London x JATC.  

APPLY FOR A STAND

Meet new audiences 

Each season, we welcome key retailers, buyers, designers and industry professionals through the doors of Pure London x JATC, helping you to get your brand in front of the buyers that matter most to you. Visitors to our past editions include, Liberty, John Lewis, Fenwicks, Harvey Nichols, Selfridges, Wolf & Badger, Yoox, Net-a-Porter, Sub Couture, Sunday Best, The Dressing Room, Mercantile London, Velvet, Pamela Schiffer and many more…

  • This is the 6th season we’ve been at Pure London x JATC, we love coming to show our collections here and enjoy the experience each season. There are always so many good opportunities to expand and we’ve seen lots of international buyers!
    Jelena Vainoriene
    LueL

Book your stand for 9 –11 February 2025!

If you’d like to get in touch, learn more about exhibiting at Pure London x JATC or explore our exhibitor solutions for next season’s edit please complete the form below and a member of our team will be in touch with you shortly! 

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