Held in the fashion capital, Pure London provides an exciting global platform for womenswear, jewellery, accessory and shoe brands and designers to meet with some of the biggest UK and international buyers.

Pure London has the largest womenswear collection in the UK, showcasing designs across six key destinations. Including the iconic Womenswear, Accessories, Shoes and Jewellery destinations and our newest additions: Sustainable and POP.

Put your brand at the forefront of the global fashion industry and be part of Pure London S/S, at the Olympia London, 16-18 July 2023.

High-calibre visitors

Forge relationships with high-calibre visitors from over 80 countries. With purchase-ready buyers attending from independent boutiques, multiples, department stores and online stores.

An order-writing event

Pure London is an order-writing event.  40% of our retailers do not attend any other trade shows, and 79% of our visitors have direct purchasing responsibility.


of our retailers do not attend any other trade shows


of our visitors have direct purchasing responsibility


of visitors place orders with Pure London exhibitors

Who will you meet?

Each season, we welcome key retailers, buyers, designers and industry professionals through the doors of Pure London, helping you to get your brand in front of the buyers that matter most to you. Visitors to our past editions include, Liberty, John Lewis, Fenwicks, Harvey Nichols, Selfridges, Wolf & Badger, Yoox, Net-a-Porter, Sub Couture, Sunday Best, The Dressing Room, Mercantile London, Velvet, Pamela Schiffer.

  • Pure London's a great place to showcase, to find new customers. We've met buyers from everywhere.
    SUZY D

Book a stand

If you’d like to get in touch and explore the exhibitor solutions we have, and get more information about exhibiting, please complete the form below and a member of our team will be in touch with you shortly.


Partners and Sponsors