Pure London x JATC is the UK’s leading fashion buying event, offering an unparalleled platform for brands, designers, and retailers to connect with industry professionals and showcase their latest fashion collections.

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Reach Key Buyers

Engage with global buyers from department stores, independent boutiques, and online retailers.

Boost Your Brand Visibility

Gain media exposure through press coverage and expand your reach with digital marketing campaigns.

Showcase Your New Collection

Introduce your latest products in a trend-led environment designed to captivate buyers.

Access Business Growth Opportunities

Meet buyers from over 65 countries, explore international markets, and build lasting partnerships.

Learn from Industry Leaders

Participate in seminars and workshops led by experts, offering valuable insights.

Exhibit in a Global Fashion Hub

London is one of the world’s top fashion capitals, making it the ideal location to showcase your brand.

Meet new audiences 

Each season, we welcome key retailers, buyers, designers and industry professionals through the doors of Pure London x JATC, helping you to get your brand in front of the buyers that matter most to you. Visitors to our past editions include, Liberty, John Lewis, Fenwicks, Harvey Nichols, Selfridges, Wolf & Badger, Yoox, Net-a-Porter, Sub Couture, Sunday Best, The Dressing Room, Mercantile London, Velvet, Pamela Schiffer and many more…

Exhibitor Success Stories

Book your stand for 9 –11 February 2025!

If you’d like to get in touch, learn more about exhibiting at Pure London x JATC or explore our exhibitor solutions for next season’s edit please complete the form below and a member of our team will be in touch with you shortly! 

Partners and Sponsors