This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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In the ever-evolving world of fashion, making your mark means being in the right place at the right time. As London's Festival of Fashion approaches its February 2025 edition, we're excited to share w ... -
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Retail technology has rapidly evolved over the past decade, reshaping how consumers interact with brands and experience shopping. From virtual fitting rooms to automated checkouts, retailers are incre ... -
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The fashion industry is one of the most dynamic and fast-paced sectors globally, but it also carries significant environmental responsibilities. As consumers increasingly demand ethical and eco-consci ... -
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While the dust settles on another Paris Fashion Week, SS25's standout collections have given the fashion industry plenty to talk about. -
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As e-commerce continues to dominate the shopping experience, fashion brands are increasingly adopting innovative technologies to meet the growing demands of online consumers. -
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The fashion industry has always thrived on trends, innovation, and evolving consumer behaviour. However, as we approach the new retail landscape predicted for 2025, it's clear that the role of influen ... -
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The Pure London x JATC Catwalk 2024 was a dazzling display of emerging talent, where fresh faces took centre stage and captivated audiences with their unique styles. -
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2025 is shaping up to be a groundbreaking year in fashion, where consumer preferences are steering the industry toward unprecedented innovation and creativity. -
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In recent years, the resale market has surged in popularity, and it’s not just a fleeting trend. According to ThredUp, the secondhand market is poised to double in size over the next five years, reach ... -
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In recent years, sustainability has emerged as a critical focus for fashion retailers, driven by growing environmental concerns and shifting consumer values. As environmental awareness grows and con ... -
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At Pure London x JATC, making your exhibitor stand 'stand out' is essential. Your booth should attract potential customers and partners, leaving a lasting impression. Here is a simple guide on creatin ... -
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This July, exhibitors and visitors gathered at the iconic catwalk for the inaugural Pure London x JATC Exhibitor Awards. These awards shine a spotlight on the innovative brands and visionary designers ... -
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Andrew Xeni is a visionary technology and retail entrepreneur. After building a successful manufacturing business supplying the UK high street, Xeni went on to create eco conscious brand, Nobody’s Chi ... -
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Pure London x JATC, the festival of fashion, closed its doors at Olympia Events, to a vibrant atmosphere celebrating the new season’s collections. -
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Pure London x JATC proudly presented this season’s catwalk trends, inspired by the show’s new trend partner, Trendhub by BDA London. -
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Pure London x JATC, the festival of fashion, opened its doors under the sunshine at Olympia Events, to a joyful atmosphere celebrating the new season’s collections. Welcoming retailers from across the ... -
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Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launchi ... -
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As one of the UK’s largest fashion trade shows, Pure London x JATC naturally brings in an impressive number of visitors each and every season from some of the industry’s most exciting retailers, b ... -
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Our office is abuzz with excitement, and not just because of the football. Pure London x JATC is really ‘just around the corner’. We are awash with amazing exhibitors and have an awesome speaker lin ... -
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This July Pure London x JATC, the UK’s festival of fashion, will continue their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Grad ... -
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Guest post: Thakane Bazill With over 8 years of experience in the fashion and apparel industry, Thakane is an expert in sustainable supply chain strategy, business development, and consulting. Her ext ... -
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Guest writer: Rikke Biehl. Rikke, founder of Delogue, leverages extensive fashion industry experience to help companies achieve their potential. Her passion for fostering collaboration and transparenc ... -
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Pure London x JATC, the UK’s premier festival of fashion, is thrilled to unveil its exclusive seminar programme for the upcoming event at Olympia Events, from 14-16 July 2024. -
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Guest writer: Joe Mountain is the Sustainability Lead for N Brown Group and Director of Future Fashion Fair CIC. With a background in fabric development, he transitioned to sustainability after an MSc ... -
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“The pinnacle of my year is Pure London x JATC” We spoke to Nila Rubia, one of our valued exhibitors about her brand her values and her thoughts on London’s leading Festival of Fashion. Watch our ... -
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Share Your Expertise: Join Our Network of Industry Thought Leaders. -
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Pure London x JATC, the Festival of Fashion, will open its doors next month from 14 – 16 July 2024 at Olympia Events, showcasing a stunning variety of jewellery, from fashion and statement pieces to s ... -
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Pure London x JATC, taking place at Olympia Events from 14th to 16th July 2024, will see the return of the dedicated Sustainable destination. Buyers will discover a carefully curated selection of new ... -
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In the ever-evolving and competitive world of fashion retail, maintaining strong relationships with suppliers is not just beneficial; it’s essential. Here's how. -
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In just two months’ time the next edition of Pure London x JATC, the Festival of Fashion, will take over the iconic Olympia London.