27 Jun 2024

Nila Rubia - Ethically Crafted Artisan Fashion


“The pinnacle of my year is Pure London x JATC”


We spoke to Nila Rubia, one of our valued exhibitors about her brand her values and her thoughts on London’s leading Festival of Fashion. Watch our video to hear from Nila Rubia in her own words. 

About Nila Rubia:

Nila Rubia is a distinguished brand celebrated for its hand block-printed clothing, created with a deep respect for traditional artisan techniques. Originating from Rajasthan, India, Nila Rubia emphasises ethical production and sustainability, ensuring that every piece is not only beautiful but also responsibly made.

Nila Rubia on Pure London x JATC:

Nila Rubia is a regular at Pure London x JATC, using the event to launch her new collections and meet with new buyers. ‘New buyers and stockists come along and are able to feel and understand my designs enabling them to envisage how it could work in their stores and collection.’

“The pinnacle of my year is Pure London x JATC”

A Brand with Purpose:

Nila Rubia stands out in the fashion industry for its unwavering commitment to ethical practices and social responsibility.

In a world where fast fashion often dominates, Nila Rubia provides a refreshing alternative. Each piece is a testament to the skill and dedication of the artisans, ensuring that traditional techniques continue to flourish.

The Driving Force Behind the Brand:

Nila Rubia, the visionary behind the brand, is driven by a passion for cultural preservation and sustainable fashion. Her journey began with a profound appreciation for traditional Indian textiles and a desire to share their beauty with the world. This led her to establish a family-run workshop where artisans could thrive and continue their craft.

Nila's dedication to her craft and her artisans is evident in every aspect of the brand. She believes in the power of fashion to make a positive impact, not only on the environment but also on the lives of those who create these exquisite garments. This ethos is reflected in Nila Rubia's involvement in community development projects and charitable initiatives, such as supporting The National Brain Appeal.


Nila Rubia will be exhibiting at Pure London x JATC this July.

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