This is the hub for all our fashion content. Navigate current challenges and drive business growth! Inside Fashion will bring you the most relevant trends and advice from fashion industry insiders so you can stay ahead of the game. Listen to our Fashion Questions podcast, watch video interviews from the show floor and those filmed in-house at our broadcasting studio and read articles by us, our partners and guest writers.
Inside Fashion
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The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here.
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Our Event Director, Gloria Sandrucci talks with Cameron Saul, CEO & Creative Director of #TOGETHERBAND by BOTTLETOP about the Pure London X BOTTLETOP Partnership and the impacts of driving sustainable ... -
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Pure London, the UK’s largest festival of fashion, demonstrates their commitment to fostering emerging talent and supporting the next generation of fashion innovators by partnering with Graduate Fashi ... -
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Time is of the essence when attending a fashion trade show. How can you make the most of it to grow your business? Find out all you need to know with our guests: Beryl Amar-Aigbe is the CEO of Story L ... -
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In an industry characterised by fierce competition and ever-changing consumer preferences, it is crucial for fashion brands to constantly innovate and adapt. Koral Ibrahim, Founder and Managing Direct ... -
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We spoke with George Davies, the renowned retail legend and the mastermind behind GWD, ahead of Pure London, where he will be our keynote speaker. With a career spanning over five decades, George Davi ... -
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In just two weeks’ time the next edition of Pure London, the UK’s largest Festival of Fashion, will take over the iconic Olympia London. -
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Pure London, the UK’s largest Festival of Fashion, has partnered with the Romanian Contemporary Jewellery Association (FRDVA) to showcase 24 Romanian fashion, footwear and jewellery brands including B ... -
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Pure London, the UK’s largest Festival of Fashion, has joined forces with #TOGETHERBAND by BOTTLETOP to champion sustainable fashion. -
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Pure London is the UK’s largest Festival of Fashion. It is a trade collective of global fashion designers, brands, buyers, creative minds and inspiring trends. -
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Pure London, the UK’s largest Festival of Fashion, has announced their exclusive content programme for the show’s return to the iconic Olympia London this July. -
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Traditional brick-and-mortar shops are facing challenging times. The retail landscape has undergone a remarkable transformation due to the pervasive influence of digital technology and shifting consum ... -
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With the increasing demand for sustainable fashion among consumers, retailers play a crucial role in curating conscious offerings for their clientele. In this article, we look into the sustainable fas ... -
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Pure London has announced retail legend George Davies as a keynote speaker headlining the content programme on Sunday 16th July at 1.30pm with a session titled In Conversation With George Davies, when ... -
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Generation Z, also known as Gen Z, is the demographic cohort born between the mid-1990s and the mid-2010s. This generation is known for its digital proficiency, social consciousness, and global perspe ... -
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Pure London x JATC provides an exceptional opportunity for fashion retailers to connect with industry experts, discover new trends, and expand their network of partners and suppliers. In this article, ... -
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Pure London, the UK’s largest festival of fashion, taking place from the 16th-18th July 2023 at the iconic Olympia London, is set to showcase a myriad of Greek fashion, accessory and jewellery brands ... -
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The UK’s largest festival of fashion Pure London has revealed a sensational line-up of resort wear brands who will be showcasing their latest collections -
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Pure London returns to Olympia London on the 16th – 18th July 2023 and will see the launch of a new destination POP which joins the existing Sustainable, Womenswear, Shoes, Accessories and Jewellery d ... -
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Pure London, the UK’s largest festival of fashion, taking place from the 16th-18th July 2023 at the iconic Olympia London, reveals an inspirational line-up of brands and designers across Womenswear, A ... -
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Traditional retailers are developing omnichannel capabilities pioneered by their tech-first counterparts, investing in technology and innovation. Businesses with an elevated purpose and greater sustai ... -
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At a time when Selfridges is holding livestream shopping events and social media is becoming a favourite marketplace for fashion, is your business making the most of this popular interactive experienc ... -
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RIXO's new 5,000 square foot flagship store is a prime example of experiential retail. It has a coffee kiosk and a beautifully designed cocktail bar where customers can enjoy the brand's experience. D ... -
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Pure London, the UK's largest festival of fashion, has revealed its Nature-Verse theme for the July 2023 show. Created in collaboration with the show’s trend agency partner Promostyl, Nature-Verse is ... -
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According to an in-depth research and analysis by the MBS Group and the British Retail Consortium, about Diversity and inclusion in UK retail, 91% of retailers have a D&I strategy, “but generally many ... -
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The retail industry keeps changing and so does the role of the fashion buyer. Helen Pritchard is one of the directors and co-owners of Elizabeth Rose, and the sole buyer for the shop, dedicating a lar ... -
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Much has been written about brand building, from creating a marketing strategy to grow your business to forming an emotional connection with your customers. But for many it’s still puzzling. How to bu ... -
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When it comes to recruitment, employee wellbeing is a key trend for this year. People not only look for a job, but a purpose, and it’s important to attract those who are the right fit for your busines ... -
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Opening day of Pure London, the UK’s leading fashion buying show, welcomed a host of buyers from across the UK including John Lewis, Gerrards, ASOS, White Feather, Evalucia, Chattertons, Iris, EQ Woma ... -
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Pure London, the UK’s leading fashion buying show, ended this afternoon following three days of showcases from international fashion brands trend-led, inspiring, and educational content. -
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Rachel Sheila Kan is a Sustainable Fashion Consultant and Founder of Circular Earth, that supports businesses to embrace circularity and move forward in their sustainability journey. In her live semin ...