PURE LONDON PUTS THE SPOTLIGHT ON GREEK FASHION

Pure London, the UK’s largest festival of fashion, taking place from the 16th-18th July 2023 at the iconic Olympia London, is set to showcase a myriad of Greek fashion, accessory and jewellery brands including ACCESS Fashion, Alexandra Tsoukala, Christina Brampti, Coocu Resorts, Georgia Charal Art Jewellery, Haris Cotton S.A., Katerina Vassou Jewellery, Mara Made In Greece and Sandy Tzatzou.

Many of these beautiful Greek brands will be joining the Pure London line-up for the first time and offering visitors an insight into the glamour of Mediterranean style. Contemporary and one-of-a-kind jewellery brand Christina Brampti originated in Athens and is inspired by applied arts and science curiosity.  A thoughtful balance of tension and volume, Christina Brampti re-contextualizes jewellery into original arrangements and geometric shapes with modern silhouettes. Another new addition, Georgia Charal Art Jewellery will showcase an intriguing and versatile collection of sophisticated jewellery crafted from fine metals to elevate everyday style.  The collection explores the relationship between fine art and Greek heritage to create simple, chic and stunning jewellery.

Handmade jewellery collection Mara Made In Greece is designed by former costume designer, fashion stylist and journalist Mara Milonopoulou.  The collection celebrates individuality and femininity and draws inspiration from Greek mythology and the beauty of the Greek landscape.  Alexander Tsoukala also makes her debut this season with a collection that uses pleated materials to create completely unique, architectural, three-dimensional, and light reflecting pieces.  

In womenswear Haris Cotton is inspired by nature and defined by airy styles crafted from natural fabrics. The colour palette of lapis blues, beach sand, emerald, lime and coral reef capture the essence of Greece with timeless designs and flowing silhouettes that offer a modern and simplistic style. Sandy Tzatzou designs an elegant and feminine collection of ready-to-wear pieces that harmoniously blend vintage inspirations with modern designs.  Exquisite textures and colourful and often printed fabrics combine in a joyful parade of femininity and style.  Much loved Access Fashion return to Pure London for another season with a range that encapsulates the laid back yet luxury style of the Greek islands. Combining luxurious occasion wear with effortless essentials.

Pure London provides a global platform for international womenswear, accessory and shoe brands and designers to meet with the UK buyers, agents and showrooms that matter the most to their business. Twice a year Pure London showcases the best of the season’s must-have collections, latest trends, and exclusive business insights from around the world. The next edition will be back at the iconic Kensington Olympia in London, 16-18 July 2023.

For further information on Pure London and to register please visit www.purelondon.com 

To join the Pure London exhibitor line-up please contact Gloria Sandrucci – Gloria.Sandrucci@purelondon.com  

For further press information please contact: Emma Hussain or Philippa Suitters at Good Results

Email: emmah@goodresults.co.uk Tel: 07535 807367

Email: philippas@goodresults.co.uk  Tel: 07866 362980