Jewellery

Uncover hidden gems in Pure London's Jewellery destination

REGISTER INTEREST

Jewellery and fashion go hand in hand, so this is the perfect place to find unique pieces to WOW your customers. This destination showcases a variety of designs, from fashion jewellery and statement pieces to semiprecious stones and gold plated jewellery.

  • Pure Jewel gives jewellery buyers a main event in London to get really excited about.
    ANDREW MARTYNIUK
    HEAD OF JEWELLERY, PURE LONDON

Explore the rest of Pure London

Womenswear

Where you’ll find ready-to-wear collections, evening wear, resort wear, cutting-edge urban styles and exciting contemporary designs. Indulge in essentials for every modern woman’s wardrobe and the new inspiring collections presented by new designers.

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Accessories

An eclectic edit of British and international fashion accessory pieces from new up-and-coming designers and established brands. No outfit is complete without the essential fashion accessory piece and it all starts here.

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Shoes

Browse the latest range of must-have shoes styles for every occasion, from trainers to slippers, heels to flats. Find everything to contribute to the individual's outfit and express identity and personality.

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