Lead the fashion conversation and embrace inclusivity with gender fluid, culturally inspired collections at Pure London x JATC’s POP destination.
POP at Pure London x JATC
Creative, fun, cultured and environmentally tuned-in, the POP collection redefines the latest fashion industry trends. Inspired by pop culture, POP offers a diverse selection of alternative streetwear, gender fluid collections, vintage labels, festival fits and tech infused pieces.
Cutting-Edge POP Fashion Suppliers and Distributors
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
){kind=logo}
)
){kind=logo}
-
‘[Pure London] was a sensory overload. The colours, the clothes, the jewellery, shoes, sounds & shapes surrounding me- what's not to love about a day immersed in fashion.’
Androgynous fashion
Break the mould and be part of the latest fashion movement with contemporary and inclusive clothing. Pure London x JATC’s POP destination is THE place to shop gender-fluid looks and designs.
Streetwear
From the street to the catwalk, these pieces are inspired by the innovators of urban style. Take a look at the emerging streetwear talent and trends profiled at Pure’s London x JATC’s POP destination.
Vintage
The best comeback to hit the fashion world - vintage fashion utilises pieces from previous eras to curate iconic and timeless collections. These ranges promote sustainability resulting in one-of-a-kind wardrobes that are kind to the planet.
)
)
)
)
)
)
FAQ
How do I register as a visitor?
Although you may register on arrival at the show, we encourage you to register prior to attending to avoid any delays on the day, as there can be queues for those that are unregistered. To register for the upcoming event,
head over to our registration page and fill out our registration form to receive your free ticket.
Who will I meet at Pure London?
From big names to emerging boutiques, Pure London features a curated line-up of the most exciting UK and International brands. Take a look at just some of our brands and suppliers to see you’ll meet.
)
)
)
){kind=logo}
)
)
){kind=logo}
)