POP at Pure London x JATC

Lead the fashion conversation and embrace inclusivity with gender fluid, culturally inspired collections at Pure London x JATC’s POP destination. 


Creative, fun, cultured and environmentally tuned-in, the POP collection redefines the latest fashion industry trends. Inspired by pop culture, POP offers a diverse selection of alternative streetwear, gender fluid collections, vintage labels, festival fits and tech infused pieces. 

Cutting-Edge POP Fashion Suppliers and Distributors

Pure London x JATC’s POP destination brings you the newest and most diverse clothing collections to inspire the fashion world


Browse the full exhibitor list

  • ‘[Pure London] was a sensory overload. The colours, the clothes, the jewellery, shoes, sounds & shapes surrounding me- what's not to love about a day immersed in fashion.’



pop sector at Pure London x Just Around The Corner

How do I register as a visitor?

Although you may register on arrival at the show, we encourage you to register prior to attending to avoid any delays on the day, as there can be queues for those that are unregistered. To register for the upcoming event, head over to our registration page and fill out our registration form to receive your free ticket.

What are the opening times?

The February 2024 edition of Pure London will run for three days.

  • Monday 11 February 2024, 09:30 - 18:00
  • Tuesday 12 February 2024, 09:30 - 18:00
  • Wednesday 13 February 2024, 09:30 - 16:00

What kind of products will be showcased under 'POP'?

Covering a wide range of different on-trend pieces, the POP destination features everything from vintage clothing, to androgynous fashion and the latest, trending streetwear.

Partners and Sponsors