PURE JEWEL

Pure London’s newest destination,
launching July 2022.

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Together with key industry associations such as the NAJ and Jewellery Outlook, Pure Jewel celebrates the natural synergy between fashion and jewellery, curating them side by side. Showcasing fine and precious jewellery, silver jewellery and branded jewellery from across the world, with a focus on contemporary and sustainable designers, Pure Jewel is the NEW and exciting destination area at Pure London.

Pure Jewel Destination 1
Pure Jewel Destination 2
  • Pure Jewel gives jewellery buyers a main event in London to get really excited about.
    ANDREW MARTYNIUK
    HEAD OF JEWELLERY, PURE LONDON

Explore the rest of Pure London

Womenswear

Where you’ll find ready-to-wear collections, evening wear, resort wear, cutting-edge urban styles and exciting contemporary designs. Indulge in essentials for every modern woman’s wardrobe and the new inspiring collections presented by new designers.

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Accessories

An eclectic edit of British and international fashion accessory pieces from new up-and-coming designers and established brands. No outfit is complete without the essential fashion accessory piece and it all starts here.

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Footwear

Browse the latest range of must-have footwear styles for every occasion, from trainers to slippers, heels to flats. Find everything to contribute to the individual's outfit and express identity and personality.

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Partners