Pure London’s newest destination,
launching July 2022.
Together with key industry associations such as the NAJ and Jewellery Outlook, Pure Jewel celebrates the natural synergy between fashion and jewellery, curating them side by side. Showcasing fine and precious jewellery, silver jewellery and branded jewellery from across the world, with a focus on contemporary and sustainable designers, Pure Jewel is the NEW and exciting destination area at Pure London.
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Pure Jewel gives jewellery buyers a main event in London to get really excited about.
Explore the rest of Pure London
Womenswear
Where you’ll find ready-to-wear collections, evening wear, resort wear, cutting-edge urban styles and exciting contemporary designs. Indulge in essentials for every modern woman’s wardrobe and the new inspiring collections presented by new designers.
Accessories
An eclectic edit of British and international fashion accessory pieces from new up-and-coming designers and established brands. No outfit is complete without the essential fashion accessory piece and it all starts here.
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