Pure London’s newest destination,
launching July 2022.

Register interest

The collective power of fashion and jewellery is huge. That's why we launched Pure Jewel, a section at the heart of Pure London dedicated to showcasing designers' collections of fine and precious jewellery.
Renowned jewellery retailers, press and influencers visit Pure Jewel to gather inspiration and source all-new collections for the season ahead. It's an unmissable part of Pure London, curated with care for people in the know.
From maverick contemporary jewellers to nature-inspired gems, this is your destination for pieces that spark wonder from acclaimed international designers. You'll discover fine and precious jewellery, design jewellery, bridal jewellery and watches, as well as sourcing essentials such as loose stones and gems.

Explore the rest of Pure London


Where you’ll find ready-to-wear collections, evening wear, resort wear, cutting-edge urban styles and exciting contemporary designs. Indulge in essentials for every modern woman’s wardrobe and the new inspiring collections presented by new designers.

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An eclectic edit of British and international fashion accessory pieces from new up-and-coming designers and established brands. No outfit is complete without the essential fashion accessory piece and it all starts here.

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Browse the latest range of must-have shoes styles for every occasion, from trainers to slippers, heels to flats. Find everything to contribute to the individual's outfit and express identity and personality.

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Pure Jewel Destination 1
Pure Jewel Destination 2
  • Pure Jewel gives jewellery buyers a main event in London to get really excited about.