Discover Pure London’s most
esteemed show destination.

12-14 February 2023
Olympia London
Purely Sustainable is a curated selection of consious exhibitors. Purely Sustainable helps you lower your footprint and invest in a better future while enabling your customers to shop their values across womenswear, accessories, footwear and jewellery. Experience the dedicated destination for sustainable brands and emerging ethical designers with a story to tell. Explore the sector wholeheartedly dedicated to ethical and sustainability for a brighter future.
Explore the rest of Pure London
Footwear
Browse the latest range of must-have footwear styles for every occasion, from trainers to slippers, heels to flats. Find everything to contribute to the individual's outfit and express identity and personality.
Accessories
An eclectic edit of British and international fashion accessory pieces from new up-and-coming designers and established brands. No outfit is complete without the essential fashion accessory piece and it all starts here.
Pure Jewel
In partnership with key industry associations and media outlets such as the NAJ and Jewellery Outlook, Pure Jewel is where jewellers, designers, jewellery brands and jewellery manufacturers connect within the wonderful surroundings of Olympia in West London and meet the diversifying demands of fashion retailers.