A dedicated destination for sustainable brands and ethical designers with a story to tell.
Purely Sustainable is a curated selection of conscious exhibitors. Purely Sustainable helps you lower your footprint and invest in a better future while enabling your customers to shop their values across womenswear, accessories, shoes and jewellery. Experience the dedicated destination for sustainable brands and emerging ethical designers with a story to tell. Explore the sector wholeheartedly dedicated to ethical and sustainability for a brighter future.
Explore the rest of Pure London
Shoes
Browse the latest range of must-have shoes styles for every occasion, from trainers to slippers, heels to flats. Find everything to contribute to the individual's outfit and express identity and personality.
Accessories
An eclectic edit of British and international fashion accessory pieces from new up-and-coming designers and established brands. No outfit is complete without the essential fashion accessory piece and it all starts here.
Pure Jewel
In partnership with key industry associations and media outlets such as the NAJ and Jewellery Outlook, Pure Jewel is where jewellers, designers, jewellery brands and jewellery manufacturers connect within the wonderful surroundings of Olympia in West London and meet the diversifying demands of fashion retailers.
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I've been following Pure for a while...I've always known I wanted to come.
Key Sustainability Stories
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Stella McCartney has always been a pioneer in terms of sustainability. Her brand is always looking for new materials that are both cruelty free and environmentally friendly. Her campaigns are always e ... -
Genia Mineeva is the founder of Been London, a sustainable fashion brand that uses recycled waste to produce stylish accessories. British Vogue named Been London as one of the most innovative fashio ... -
It was really inspiring to hear from Arizona Muse, fashion model and environmentalist, and Dana Thomas, fashion journalist, author and contributing European sustainability editor at British Vogue. Bot ...
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