A carefully curated selection of sustainable brands and ethical designers.


Entirely unique to Pure London, Sustainable is a carefully curated selection of environmentally conscious exhibitors leading the way in addressing their environmental and social impact.

Explore this destination to discover emerging ethical designers and sustainable brands to provide your customers with access to designers in womenswear, accessories, footwear and jewellery, who are making a positive impact in the industry.

We use the United Nations Sustainable Development Goals (SDGs) to assess the impact of all exhibitors, who must demonstrate that they are tackling specific key issues in order to be able to exhibit within the Sustainable destination.

UN Sustainable Development Goals

Key Sustainability Stories

  • Stella McCartney has always been a pioneer in terms of sustainability. Her brand is always looking for new materials that are both cruelty free and environmentally friendly. Her campaigns are always e ...
  •   Genia Mineeva is the founder of Been London, a sustainable fashion brand that uses recycled waste to produce stylish accessories. British Vogue named Been London as one of the most innovative fashio ...
  • It was really inspiring to hear from Arizona Muse, fashion model and environmentalist, and Dana Thomas, fashion journalist, author and contributing European sustainability editor at British Vogue. Bot ...

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Pure Jewel

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