A carefully curated selection of sustainable brands and ethical designers.

Entirely unique to Pure London, Sustainable is a carefully curated selection of environmentally conscious exhibitors leading the way in addressing their environmental and social impact.
Explore this destination to discover emerging ethical designers and sustainable brands to provide your customers with access to designers in womenswear, accessories, footwear and jewellery, who are making a positive impact in the industry.
We use the United Nations Sustainable Development Goals (SDGs) to assess the impact of all exhibitors, who must demonstrate that they are tackling specific key issues in order to be able to exhibit within the Sustainable destination.
Key Sustainability Stories
Explore the rest of Pure London
Shoes
Browse the latest range of must-have shoes styles for every occasion, from trainers to slippers, heels to flats. Find everything to contribute to the individual's outfit and express identity and personality.
Accessories
An eclectic edit of British and international fashion accessory pieces from new up-and-coming designers and established brands. No outfit is complete without the essential fashion accessory piece and it all starts here.