Showcase your Collection on the Catwalk

Do you want to captivate a global audience with your latest collection?

Here's your final opportunity to showcase your designs on the catwalk at Pure London x JATC! Seize this chance for unparalleled exposure in front of UK and international buyers.

Why participate?

  • Direct exposure to buyers responsible for 63% of previous purchases.
  • Reach buyers from over 80 countries.
  • Benefit from an incredible marketing platform if selected.

Our trend expert, Malaika Ewande, from Vesuvius, has curated a mood board. Submit samples aligned with the theme and trends outlined in the board.



To join, email images or your Look Book to The stylist will shortlist garments and request specific samples from chosen brands.

Key Details:

  • No participation fees.
  • Deadline: Monday 5th February, 2024.
  • Ship to Amy Mass Movement, 15C Warwick Ave, Maida Vale, London W9 2PS.
  • Include a signed Catwalk Loan Confirmation Disclaimer.
  • Size requirements: UK 8-10 (on hangers) and Footwear UK 6-8.5.

Please note: Unselected items can be collected on Sunday, February 11, 2024. Collected show merchandise must be retrieved immediately after the last fashion show on Tuesday, February 13, 2024.

Don't miss your chance to shine on the catwalk and elevate your brand!

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