Issy London

Hall: Grand Ground Stand: H20


Issy London is an emerging, luxury outerwear brand that’s doing faux fur differently.

Founded in 2021, after 20 years supplying some of the high street’s biggest names, founder Shani Walsh felt that it was time to pause. To reflect. To reassess. It was time for a fresh chapter, new start, and the time to create an exciting, innovative new brand; a seasonless, stylish womenswear collection with sustainability at its core...

Each beautiful piece has been designed and created cruelty-free using the highest-grade luxury, faux fur, made from 100% recycled plastic bottles. With durability and long-lasting style in mind, and with limited units per style, there is zero production waste, and Issy London believes that greater transparency will help lead the change towards a more sustainable future.

Emerging brand Issy London has quickly gained an organic and loyal following amongst women who appreciate quality, timeless forever pieces. The brand has been featured on This Morning, Grazia, Stylist, Red, ELLE, Prima and favourited by VIPs such as, Lisa Snowdon, Laura Hamilton, Nilam Holmes and more.

The brand is currently stocked on Wolf & Badger and Immaculate Vegan.


Petts Wood
United Kingdom

Contact Exhibitor

Contact Exhibitor

  • Add a little edge to your look with Kate, our faux shearling biker that'll do dinner, drinks and beyond. Luxuriously lined with the softest eco-friendly faux fur outer and finished with contrasting PU ...
  • Elegant. Effortless. Eco-friendly. Jackie is the timeless coat that ticks all our style boxes. Designed in the softest, sustainable faux shearling with the softest faux suede backing, this timeless si ...
  • Elegant. Effortless. Eco-friendly. Bette is the timeless taupe coat that ticks all our style boxes. Designed in the softest, sustainable faux shearling, this timeless silhouette is one to treasure, wi ...
  • Introducing Ava, our sumptuous faux fur jacket, beautifully designed in the softest sustainable finish. Perfect on those chilly in-between days, our timeless cover-up features a concealed front fasten ...
  • Need a little drama? Greta, our eye-catching faux fur coat exudes old-school elegance, with a longer-length silhouette inspired by a bygone era. Mindfully made in our luxurious signature eco-friendly ...
5 Results
View all Pure London Exhibitors