Portia & Scarlett
We're going full glam.
We are proud to officially announce the pivotal acquisition welcoming Portia & Scarlett, the esteemed Australia-based force behind innovative and provocative pageant and formalwear, into our Allure Bridals family of brands.
Founded in 2014, Portia & Scarlett rose to global acclaim for its stunning pageant looks and commitment to crafting stylish dresses with superior workmanship. Today, the brand continues to prioritize and is celebrated for its designs that feature contemporary fabrics, trending color palettes, and expert construction, tailored for a broad range of sizes. With over 2,000 styles sold in 47 countries worldwide, this acquisition further positions Portia & Scarlett for future growth as part of the Allure Bridals brand portfolio.
The label combines innovation and tradition to create breathtaking collections, designed to resonate with a global clientele. As Portia & Scarlett forges ahead as part of the Allure Bridals brand family, the brand remains committed to setting new benchmarks in the world of formalwear – offering a timeless and enchanting experience for those seeking unparalleled elegance.
As we enter a new year and season of new innovation, we are thrilled to welcome Portia & Scarlett into the Allure Bridals family of brands and build strong partnerships with new stores in the UK and Europe.
For the daring fashionista, every inch exudes playfulness and fun this dress is truly a statement.
Slinky, Sexy and striking are just a few words you would use to describe this beautiful gown.
Be centre of attention in this sultry beaded showstopper with the fitted sheath shape which falls perfectly over your curves.
Stand out in this luxurious rouched stretch satin gown with thigh split and flirty off the shoulder neckline.
Wow in this full sparkle fishtale, showing your curves in this showstopping take on a classic.
Allure Bridals Expands Powerhouse Portfolio with Strategic Acquisition of Portia & Scarlett Leader in international bridal design to foray into formalwear.