Portia & Scarlett

Hall: Grand Ground Stand: A81

We're going full glam.

We are proud to officially announce the pivotal acquisition welcoming Portia & Scarlett, the esteemed Australia-based force behind innovative and provocative pageant and formalwear, into our Allure Bridals family of brands.

Founded in 2014, Portia & Scarlett rose to global acclaim for its stunning pageant looks and commitment to crafting stylish dresses with superior workmanship. Today, the brand continues to prioritize and is celebrated for its designs that feature contemporary fabrics, trending color palettes, and expert construction, tailored for a broad range of sizes. With over 2,000 styles sold in 47 countries worldwide, this acquisition further positions Portia & Scarlett for future growth as part of the Allure Bridals brand portfolio.

The label combines innovation and tradition to create breathtaking collections, designed to resonate with a global clientele. As Portia & Scarlett forges ahead as part of the Allure Bridals brand family, the brand remains committed to setting new benchmarks in the world of formalwear – offering a timeless and enchanting experience for those seeking unparalleled elegance.

As we enter a new year and season of new innovation, we are thrilled to welcome Portia & Scarlett into the Allure Bridals family of brands and build strong partnerships with new stores in the UK and Europe.



United States


Contact Exhibitor

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5 Results
  • Portia & Scarlett Top seller PS21228

    17 Jan 2024 Elle McKinnon
    Top selling style from Portia & Scarlett. Three models wearing PS21228 in its most popular colours Gold, Pink and Cobalt.
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