IDentity-Ioana Degau

Hall: Grand Ground Stand: F22

It all started from the heart. IDentity is a brand strongly connected to the designers’ roots - Bihor, a beautiful county in the NW of Romania, with amazing villages full of tradition and people who still have the knowledge of ancestral customs and the patience to create using old techniques and unique traditional equipment. She felt a strong desire to keep alive her identity, which she considers to be an inheritance over time that must be received with open arms and passed on with open heart.

IDentity means something gathered from the people to be given to the people. This gift is not just material, but spiritual. It cannot be changed or given back. The collection’s items reflect the traditional costume from Bihor, with its embroidery woven into the loom, with specific motifs such as “stitch and cross", "the wafer and ram’s horns”, “the clover”, “the candlestick”. These motifs are one of the richest categories of traditional ornaments. They have a specific glow and meaningful colors, which give them an identity of their own. The collection is a nostalgy of the origins, a connection between old and modern, legends and reality, composed of items transposed into contemporaneity, an old imprint with a fresh look. Being able of taking further the tradition and adapt it to nowadays wear, feels like Paradise. This amazing clothing aims to spread the designer’s creative energy and vibes, so that whoever sees its true beauty, shall receive it, feel it and wear it proudly!



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  • The IDentity brand supports the artisans from Beiuș area (Bihor), managing to create a community of them, who still practice old folk traditions, such as woving into the loom, sewing techniques and ma ...
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