New colours July 2024

100%

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10,000

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500

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£250

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Peach Fuzz

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Pink Champagne

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Melon

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Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

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is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

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  • In the journey towards a more sustainable fashion future, understanding and adhering to evolving sustainability legislation has become vital for fashion companies worldwide. At Pure London x JATC, we' ...
  • In the wake of ever-mounting environmental concerns, the fashion industry finds itself at a critical crossroads. At Pure London x JATC, we recently hosted a thought-provoking panel discussion, "Fashio ...
  • In the vibrant heart of London, where trends are born and creativity thrives, the inaugural Pure London x JATC event unfolded from 11-13 February 2024, at the iconic Olympia London. This celebration o ...
  • Founder of PAVEMENT, Janna Walker, joined Pure London x JATC for an insightful Q&A about her interactive retail store on Sunday 11 February 2024. In case you missed it, here are some of the highlights ...
  • The inaugural Pure London x JATC, the London festival of fashion, closed on a high following three highly productive days combining trend-led fashion, inspiring and educational content, global network ...
  • The opening day of the inaugural Pure London x JATC show, the London festival of fashion, welcomed hundreds of retailers from across the UK and internationally including ASOS, Lark London, Jarrolds, P ...

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  • In the journey towards a more sustainable fashion future, understanding and adhering to evolving sustainability legislation has become vital for fashion companies worldwide. At Pure London x JATC, we' ...
  • In the wake of ever-mounting environmental concerns, the fashion industry finds itself at a critical crossroads. At Pure London x JATC, we recently hosted a thought-provoking panel discussion, "Fashio ...
  • In the vibrant heart of London, where trends are born and creativity thrives, the inaugural Pure London x JATC event unfolded from 11-13 February 2024, at the iconic Olympia London. This celebration o ...

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