• Pure London X JATC | 9-11 Feb 2025 | Olympia Events
  • See you next season!

New colours July 2024

100%

STAT HERE

10,000

STAT HERE

500

STAT HERE

£250

STAT HERE


Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. Nam sed est. Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Integer ut justo. In tincidunt viverra nisl. Donec di

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan 

 

Section Title

Article Title

This is the Headline CK Style - it is now black

Section Title

Section Title

Peach Fuzz

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a Black Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; 

Pink Champagne

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a White Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; 

Melon

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; 

Plain White

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Ut odio. This is a Default Link . Nam a risus et est iaculis adipiscing. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; 

Default 2 column Section Style

Pure London x JATC is a trade collective of global fashion designers, brands, buyers, creative minds and industry leading educational seminars. We provide an international platform for hundreds of brands who shape trends and lead the conversation on sustainable fashion.

Solid Off Black

Side Image Section Style

is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Solid Off Black

One Third Section Style

is to become the UK’s most inspiring and diverse celebration of fashion, providing the most trusted trends insights, speaking up for sustainability, and offering transformative business opportunities.

Exhibitors

Loading

Library grid

The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
Loading
  • Pure London x JATC, the festival of fashion, closed its doors at Olympia Events, to a vibrant atmosphere celebrating the new season’s collections.
  • Pure London x JATC proudly presented this season’s catwalk trends, inspired by the show’s new trend partner, Trendhub by BDA London.
  • Pure London x JATC, the festival of fashion, opened its doors under the sunshine at Olympia Events, to a joyful atmosphere celebrating the new season’s collections. Welcoming retailers from across the ...
  • Hyve Group is excited to announce the return of Pure London x JATC and Source Fashion in February 2025, marking a significant step forward in the evolution of connecting its fashion events and launchi ...
  •     As one of the UK’s largest fashion trade shows, Pure London x JATC naturally brings in an impressive number of visitors each and every season from some of the industry’s most exciting retailers, b ...
  •   Our office is abuzz with excitement, and not just because of the football. Pure London x JATC is really ‘just around the corner’. We are awash with amazing exhibitors and have an awesome speaker lin ...

Library Carousel

Library Masonry

The Inside Fashion blog of Pure London x JATC. Find all the latest insider trends, industry leading topics and all things fashion here. 
Loading
  • Pure London x JATC, the festival of fashion, closed its doors at Olympia Events, to a vibrant atmosphere celebrating the new season’s collections.
  • Pure London x JATC proudly presented this season’s catwalk trends, inspired by the show’s new trend partner, Trendhub by BDA London.
  • Pure London x JATC, the festival of fashion, opened its doors under the sunshine at Olympia Events, to a joyful atmosphere celebrating the new season’s collections. Welcoming retailers from across the ...

Partners and Sponsors