Pure London AW19/20 Products

  • Letter
    • D
  • Dani Bardot Pencil Dress
    - Flattering off the shoulder bardot neckline - Fully lined with stretch control lining - Made with a luxury french crepe fabric - Stretch tailored pencil dress - Designed and made in the UK Sometimes simplicity is key, especially when it comes to the Dani dress. This piece features a flattering bardot neckline, a fully lined stretch control lining to create a smooth silhouette and subtle side pleats to compliment your torso. This dress concentrates on pulling in your figure at all the right places and making you feel confident and gorgeous. There's a range of colours to choose from so the hardest part will be trying not to buy all of them! Style the dress down for a summer BBQ with a pair of jeweled sandals and an over-sized hat or style it up for a night out with a pair of ivory (or white) heels and a thin waist-belt to pull attention to the smallest part of your waist.
  • DIVA
    Comic face motif print
  • Dark Denim Jean -Low Waist
    Our ultimate, bum enhancing dark blue denim jeans are every girls staple wardrobe piece. The skinny fit that is crafted from specialist fabric, designed to hold and enhance your shape. The low rise style sits just bellow your hip, the deep denim blue is perfect for any occasion and is paired with subtle yellow stitching and chic white buttons on the waist band. Finished with our signature Hugz logo badge on the side of the bum, have you got yours yet? 75% cotton 25% elastane Delicate wash 30 degree max, do not iron, do not tumble dry, do not dry clean, do not bleach, hang dry only.
  • Dress and top
    Dress and top
  • Dungarees Dress
    The bestselling corduroy dungaree dress returns this season in two new colourways - Saffron and Fir. Teaming practical patch pockets with a modern flared hem, you’ll find yourself reaching for this again and again. Layer over plain organic cotton jersey tops, long sleeved shirts or even knitted jumpers, we challenge you to run out of outfit ideas!
  • Debbie Necklace
    We just adore the simple elegance of the Debbie Necklace. It has a curved disk pendant which catches the light beautifully. Don't miss the matching Debbie Earrings.
  • Dahlia Scarf
    Material 48% Acrylic 32% Wool 20% Polyamide Size 48 x 200 cm
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