Pure London Blog

05 Feb 2018

60 seconds with Aesthetic Stories

60 seconds with Aesthetic Stories

Read our 60 second interview with Lonneke from Aesthetic Stories where they find inspiration for their collection, most memorable fashion moment and what London means to them in three words…

What does London mean to you in 3 words?
International, creative & sophisticated.

If you could wear one thing for the rest of your life what would it be and why?
The rest of my life is a very long period but if I had to choose, I would go for a very soft and comfy sweater. I love wearing sweaters, especially when they are a bit oversized. 

What item of clothing do you have that makes you happy?
That’s the Jolly Jackson sweater from our own Aesthetic Stories collection. The sweater is a bit oversized and made from very fine merino wool. It’s really soft and cosy to wear, especially during these dark and cold winter days! 

What is your most memorable fashion moment?
I think it was the moment when we received our first collection. We worked towards this moment for a pretty long time and when all items finally arrived, we felt very proud and excited.

Where do you find inspiration for your collection?
Our inspiration comes from many different things such as art, nature and photography. Our collection is not created in one moment only, but continues throughout the entire year. 

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